To: Eric L who wrote (1923 ) 1/15/2002 9:12:21 AM From: Eric L Read Replies (1) | Respond to of 9255 re: New Nokia Handset Range for China (seven new models) Include: Nokia 9210c communicator, 5510, 5210 and 7650 >> Nokia Unveils Fresh Handsets January 15,2002 Zhou Kan chinadaily.comwww1.chinadaily.com.cn Finnish mobile phone giant Nokia launched seven new models over the weekend in a bid to further tap the segmented and competitive Chinese market. The new phones target a wide consumer base that ranges from youths to business professionals. Of particular note are the Nokia 5510, 5210 and 7650, which are designed to meet the growing demand for entertainment and sports features and carry accessories such as digital cameras, embedded MP3 players, stopwatches and FM radio receivers. The Nokia 9210c personal communicator, with a colourful display and PDA (personal digital assistance) function, is the most powerful mobile phone available on the Chinese market to date. It not only supports voice and data communications, but Microsoft Word, Excel and Powerpoint applications as well. "It is no longer possible to target the Chinese market with only one or two products. You have to have more different products to cater to the segmented market," said Colin Giles, general manager of Nokia China's mobile phone division. As the global leader in the mobile phone business, Nokia always makes news when it unveils its new models.. The latest product launch, however, was particularly attention-grabbing because of the high number of models the company introduced. Although China has become the world's largest mobile phone market and maintains robust growth, rivalry is fierce as nearly all international mobile phone companies have entered the market and a number of local firms are gearing up to take a slice in the market. Statistics indicate that nearly 30 mobile phone firms have a presence in China, which boasts more than 150 models on its market. Giles stressed that the launch of the seven models had nothing to do with China Unicom's CDMA business and was only a "global strategy to widen product range." China Unicom opened its CDMA network at the end of last month and plans to have 50 million users in three years. Nokia, which is not licensed to supply CDMA handsets in the Chinese market, could be at a disadvantage if CDMA gains a popular following in China in the next several years. Giles revealed that Nokia was in discussion with local company Capitel, which was granted the CDMA licence, for co-operation in phone production but he refused to give further details. << - Eric -