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To: mishedlo who wrote (145710)	1/23/2002 6:24:49 PM
From: KeepItSimple	Respond to of 436258

the accounting term "pro-forma" has been around for a century, but nobody used it. amazon.com was the first modern company to start using it, and the current quarter was the first time that first call reported proforma numbers exclusively. every single number that first call lists is a pro-forma number. they don't even have an entry for GAAP numbers anymore. it has disappeared. i am absolutely floored that every publicly traded company on earth is jumping into the proforma scam so shortly after enron exploded in accounting smoke and mirrors. it absolutely boggles the mind. ------------- We are in agreement I just thought pro-forma started before REG-FD.

To: mishedlo who wrote (145710)	1/23/2002 6:36:11 PM
From: patron_anejo_por_favor	Respond to of 436258

<<We are in agreement I just thought pro-forma started before REG-FD.>> It did. AMZN more or less popularized the tactic, and they've been using it since at least '98.