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Technology Stocks : Son of SAN - Storage Networking Technologies -- Ignore unavailable to you. Want to Upgrade?


To: D. K. G. who wrote (4356)1/30/2002 9:17:39 PM
From: D. K. G.  Read Replies (1) | Respond to of 4808
 
Is Brocade Doing a Bait and Switch?

byteandswitch.com
Brocade Communications Systems Inc. (Nasdaq: BRCD - message board) is reportedly using bait-and-switch tactics at the low end of the Fibre Channel market in order to compete more effectively against QLogic Corp. (Nasdaq: QLGC - message board), Byte and Switch has learned.

An independent storage industry consultant, who requested anonymity, says Brocade is promising its original equipment manufacturers (OEMs) a new, lower-cost 2-Gbit/s Fibre Channel switch -- and better deals on this product when it eventually ships it -- to whichever OEMs sell the most of its current 2-Gbit/s switches today.

The as-yet unannounced product, expected to be called the SilkWorm 3350, will offer less functionality than the current 3800, for a significantly reduced price, according to the source. It will likely include a stripped-down version of the software without the extensive diagnostics and advanced redundancy features of the 3800, the source says.

But there's a catch. For an OEM to get a good deal on this new switch, when it eventually arrives, the source says, it must sell the more expensive 3800s first.

Is this a regular tactic employed by Brocade? The company declines to comment. So we tracked down a former founding member of Brocade's management team, Roy Sardina, now chairman of SAN Valley Systems Inc., who had this to say: "Getting competition going between OEMs sounds like good sales to me. It's standard, standard stuff."

Right. It sounds fair enough. But what if at least two of Brocade's OEMs think the new switch is just vaporware and will never exist? Sardina dismisses such a suggestion, saying, "They are all gentlemen over there [at Brocade]."

Our industry source says IBM Corp. (NYSE: IBM - message board) and Compaq Computer Corp. (NYSE: CPQ - message board) have both been approached by Brocade about promoting 3800s in order to be the first to receive the lower-cost 3350s.

Neither Compaq nor IBM officials would comment on the record. But it seems that Compaq, at least, has had similar run-ins with Brocade in the past. "We were expecting them to announce a 32-port device, but that was three to six months ago and we've heard nothing since," says a Compaq insider.

Most of the analysts we spoke to had no objections to Brocade selling a lower-cost switch, but they were skeptical that the company would employ bait-and-switch tactics as a sales strategy.

One Wall Street hedge fund manager, who declines to be named, says he wouldn't be surprised to see Brocade take more of an aggressive position against QLogic. "The biggest problem in the SAN market today is that it's too expensive," he says. "QLogic's strategy is to offer low-cost SANs, and this would be an easy way for Brocade to shore up the competition at this end."

David Hill, an analyst at Aberdeen Group agrees that "Brocade needs more of a response in this space." (See Two Gigabits, One Vendor.)

But analysts are not convinced that Brocade would try to pull a bait and switch to scare up low-end sales. "QLogic has reported flat switch sales for the last two quarters and has offered flat guidance, which hardly makes it a growing menace in the market," says Glenn Hanus, analyst with Needham & Co (see QLogic Reports on Q3).

Meanwhile, Dan Renouard, VP of research at Robert W. Baird & Co. Inc., says it would be suicidal for Brocade to mislead its partners. "The OEMs will be around forever, and they won't forget if Brocade screws them," he says. Renouard adds that the company is leaning more toward the high end of the market right now but is in effect torn between this and the very cost-conscious sector.

Thus far, however, Brocade is floundering at both, he says (see Brocade's Slip-Sliding Silkworm and Brocade Under Pressure).

— Jo Maitland, Senior Editor, Byte and Switch
byteandswitch.com



To: D. K. G. who wrote (4356)2/1/2002 1:38:11 PM
From: J Fieb  Respond to of 4808
 
Denis, Douglas N., was perhaps going to add FALC to the SNAX....

FalconStor Flaps Wings for OEMs
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FalconStor Software Inc. (Nasdaq: FALC - message board), one of the early leaders in the so-called storage virtualization market, is getting ready to announce some major new OEM partners, says ReiJane Huai, chairman and CEO.



FalconStor has already licensed its IPStor software to NEC Corp. (Nasdaq: NIPNY - message board) in Japan, Dot Hill Systems Corp. (NYSE: HIL - message board), and MTI Technology Corp. (Nasdaq: MTIC - message board). But Huai says he's got at least one top-tier original equipment manufacturer (OEM) already signed and sealed. Now he's just waiting for it to be delivered.

"My single top priority for the next three months is to bring on the OEM partners," Huai says. "We have a lot of OEM partners at various stages in discussion — some deals have already been wrapped up." Unfortunately, he says he can't name names just yet.

The company, based in Melville, N.Y., yesterday announced its fourth-quarter and year-end results (see FalconStor Reports on 2001). It posted a net loss for the quarter of $1.25 million and said revenues increased $3.0 million, up 20 percent from the prior quarter. Huai says FalconStor is on track to break even by or before the September 2002 quarter.

FalconStor has been busy certifying its IPStor virtualization software with other players in the industry. The latest announcements on this front are certifications with Brocade Communications Systems Inc. (Nasdaq: BRCD - message board), LSI Logic Corp. (NYSE: LSI - message board), and QLogic Corp. (Nasdaq: QLGC - message board) (see Brocade Smiles on FalconStor). Its software has also been certified with Microsoft Corp. (Nasdaq: MSFT - message board), and, Huai says, FalconStor is working to get certified on Inrange Technologies Corp.'s (Nasdaq: INRG - message board) high-end Fibre Channel directors. Those vendors represents virtually all of the Fibre Channel market, he says.

Such certifications are important, Huai says, to reassure value-added resellers (VARs) and end customers that two vendors' products work together. "The bottom line is that we want to assure the resellers and the end users the solution is backed by our joint efforts," he says. It's particularly important because FalconStor's virtualization software aims to let IT administrators manage storage networks composed of multiple vendors' products as a single resource.

But these are more or less window dressing compared with the real prize: Licensing software to OEMs.

FalconStor is basically slugging it out for OEM wins with DataCore Software Corp., another virtualization software startup — and so far, this is a street brawl that DataCore has been winning. DataCore has lined up Hewlett-Packard Co. (NYSE: HWP - message board), Fujitsu Ltd. (KLS: FUJI.KL), Fujitsu Software Technology Corp. (Softek), and IBM Corp. (NYSE: IBM - message board) as resellers (see IBM Signs Sneaky DataCore Deal). In addition, DataCore has received an investment from Hitachi Ltd. (NYSE: HIT - message board; Paris: PHA), fueling speculation that Hitachi might become one of its reseller partners (see Hitachi to Resell DataCore?). Other companies offering virtualization software include Veritas Software Corp. (Nasdaq: VRTS - message board) and StoreAge Networking Technologies Ltd.

FalconStor won't name which players it's in discussions with. "This is not just our deal," Huai says. "It's our deal along with a partner, and we have to wait until they're ready."

But we have a guess as to which vendor he might be alluding to: Dell Computer Corp. (Nasdaq: DELL - message board). Dell is the only major storage vendor that doesn't already have some kind of virtualization strategy in place. HP is a reseller of DataCore and last year bought StorageApps, a virtualization software vendor (see HP Acquires StorageApps). IBM (and possibly Hitachi) are DataCore partners as well; and Sun Microsystems Inc. (Nasdaq: SUNW - message board) is rumored to be working with Vicom Systems Inc. or buying startup InterSAN Inc. (see Sun's Down on Storage Over IP and Sun Into InterSAN?). Compaq Computer Corp. (NYSE: CPQ - message board), meanwhile, has developed its own software internally to do virtualization, SANworks Virtual Replicator.

EMC Corp. (NYSE: EMC - message board) could also be an OEM candidate for FalconStor's virtualization software. However, EMC already has an initiative underway, called WideSky, to manage multivendor storage networks (see EMC 'Wishes' for IBM).

Bill North, research director for storage software at IDC, says that nailing down OEM partners is crucial for small players like FalconStor with a new technology.

"Storage virtualization tools, to be successful, have to be adopted by companies with large installations, and in order to reach those large installations, you have to enter those under the auspices of a trusted partner," he says.

FalconStor has gotten to the virtualization party early, he says. However, North adds, "the primary competitor in that space that has gotten traction with OEMs is DataCore. The [FalconStor] IPStor product has good potential, but it isn't always the best mousetrap that wins."

FalconStor's stock closed at $9.11, down 8 percent from the start of the session, amid a mixed market for technology stocks.

— Todd Spangler, Senior Editor, Byte and Switch
byteandswitch.com