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To: waitwatchwander who wrote (872)	2/1/2002 6:44:20 PM
From: waitwatchwander	Respond to of 948

Shaw's Supermarkets Installs NCR RealPrice(TM) Electronic Shelf Labels Gee nf, maybe you to should abandon this frail effort ... Garth et al Wireless digital tags assure pricing accuracy and improve operational efficiency for retailers ATLANTA, Feb 1, 2002 /PRNewswire-FirstCall via COMTEX/ -- Shaw's Supermarkets, Inc. today announced it has equipped two stores in Connecticut with electronic shelf labels (ESLs) from NCR Corporation (NYSE: NCR) and has designated NCR as its sole vendor for future ESL installations. ESLs are digital tags that can be attached to shelves or other store fixtures, where they display merchandise pricing and other information in large, clear characters. The NCR RealPrice(TM) wireless ESL solution is linked to the same computer file used by the store's point-of-sale system, so shoppers are assured that when their purchases are scanned at checkout, the price will match the price in the aisle. "Accurate pricing is important. Let's face it, nobody likes to hear those infamous 'price check on aisle 10' announcements," said Shaw's spokesperson Bernard Rogan. "ESLs allow stores to effectively address this key customer satisfaction issue while lowering store operational expenses. They also enable us to launch sales or special promotions easily and quickly. "Shaw's continues to be committed to ESLs," Rogan added. Among the largest and fastest-growing supermarket chains in the Northeast, Shaw's installed 20,000 NCR RealPrice tags in a brand new 65,000-square foot store that opened in late January in Stratford, Conn. A store in Darien, Conn. has been outfitted with 12,000 tags. "As word spreads about the lower cost and quick return on investment from NCR RealPrice, a truly wireless solution, we're seeing increased interest even during this challenging economic period," said Pete Bartolotta, vice president and general manager, NCR RealPrice. "More and more retailers are realizing the value of investing in ESLs to operate their stores more efficiently and improve merchandising effectiveness." About Shaw's Supermarkets, Inc. Shaw's Supermarkets, Inc. operates 185 Shaw's and Star Markets throughout the six New England states. The company serves more than 4.5 million customers each week and has nearly 30,000 associates. Shaw's is a wholly owned subsidiary of J Sainsbury plc of London, England. About NCR Corporation NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology(TM) solutions to customers worldwide in the retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata(R) warehouses and customer relationship management (CRM) applications, store automation and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long- established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 31,400 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at www.ncr.com . NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries. MAKE YOUR OPINION COUNT - Click Here tbutton.prnewswire.com SOURCE NCR Corporation CONTACT: Robert "Kelly" Kramer of NCR Corporation, +1-770-623-7215, kelly.kramer@ncr.com; or Bernard J. Rogan of Shaw's Supermarkets, Inc., +1-508-313-3316, or bernard.rogan@shaws.com URL: ncr.com