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Politics : The Donkey's Inn -- Ignore unavailable to you. Want to Upgrade?


To: Mephisto who wrote (2577)2/4/2002 10:07:44 AM
From: TigerPaw  Read Replies (1) | Respond to of 15516
 
Those ads were real stinkers. They might have worked if compared to late night infomercials, but they looked cheap and unfocused next to the best of Madison Avenue. I think there can be no doubt their real purpose was to send government money to Murdoch.
TP



To: Mephisto who wrote (2577)2/4/2002 1:06:29 PM
From: Mephisto  Respond to of 15516
 
delete



To: Mephisto who wrote (2577)2/4/2002 10:30:58 PM
From: Mephisto  Read Replies (1) | Respond to of 15516
 
This Drug Ad a Hard Sell

February 3, 2002

It's not all corporate pitchmen at this year's Super (Ad)
Bowl.

Joining Anheuser-Busch, Pepsi and tonight's other
big-budget image buffers is one advertiser with a truly
tarnished brand: White House drug czar John Walters,
desperate to add some luster to the government's
discredited war on drugs.

Sorry, John.

That'll take more than TV commercials, even during
the Super Bowl.

But Walters is a hard-nosed protege of tough-talking
drug warrior Bill Bennett. Since being confirmed by the
Senate in December, Walters has been an eager
captive of the old-school lock-'em-up approach,
emphasizing pointless police busts and endless prison
terms instead of proven drug treatment. And now he's
at it again, with a preposterous new message and
plenty of money to burn.

Our money, of course.

Three-and-a-half million dollars' worth.

It's the highest single-event advertising buy the federal
government has ever made. And look what all that
money will buy: Two 30-second spots on the
highest-priced TV platform of the year.

The ads advance the cynical claim that nonviolent
Americans who use drugs are financing international
terrorism.

"That's like blaming beer drinkers in the '20s for Al
Capone," said Matt Briggs of Manhattan's
reform-minded Drug Policy Alliance: "It's not the product - it's the prohibition that
brings the criminals in."

Officials in Washington were refusing to allow an advance look at the
commercials. So it's impossible to pick apart the language until tonight. But the
underlying argument can be refuted easily enough.

There's no denying that profits from the illegal drug trade have found their way
into the hands of terrorists. To cite just one fresh example: Opium, the precursor
to heroin, was a major cash crop in Afghanistan during the rule of the Taliban,
generous patron to al-Qaida and Osama bin Laden.

But that doesn't mean we can blame 9/11 on some kid smoking a joint in the
basement of his parents' home. That's the leap where the drugs-equal-terror
argument falls apart.

It's not the drugs themselves that produce the huge illicit profits. It's the fact that
the drugs are against the law.

Change those laws and - snap! Just like that! - those profits will disappear.

You want to blame someone for the drug-terror ties? Blame the politicians who
refuse to change America's expensive and counter-productive drug laws.

As Briggs points out: "Legal drugs like Xanax and Prozac don't create profits
that end up in the hands of people like Osama bin Laden. You make a product
illegal and the worst people in the world will gravitate to the trade. It's not normal
businesspeople anymore."

It wasn't by accident that Briggs mentioned Xanax. The popular anti-anxiety
drug, available with a doctor's prescription, makes an appearance in the other big
drug story of the week.

It's the tale of 24-year-old Noelle Bush, the president's niece and the only
daughter of Fla. Gov. Jeb Bush.

It's a sad story, a story millions of American families can relate to: a young
woman with a drug problem, getting picked up by police. Noelle Bush was
arrested Tuesday night at the drive-in window of an all-night drugstore in
Tallahassee, trying to scam her way into some Xanax.

She'd phoned in the prescription herself, pretending to be a physician. The
druggist got a funny feeling and telephoned police.

She was promptly cuffed and taken off to jail - before being released to her
parents.

Her father and mother put out a statement from the governor's mansion, calling
the incident "serious." They asked "the public and the media to respect our
family's privacy during this difficult time so that we can help our daughter."

And don't they have the right?

Did it really matter that the child in question was the daughter of the governor,
the niece of the president of the United States?

Well, in one way, it did.

The governor was asking that his kid be treated in a way that he has staunchly
refused to treat other people's children, and that's just not right.

During his three years in office, Jeb Bush has packed Florida prisons with
nonviolent drug offenders, some not so different from his daughter. He has cut
drug treatment and special drug courts.

Lately, he's been attacking a drug-reform ballot initiative that will go to Florida
voters in November. It calls for treatment - not jail - for an estimated 10,000
nonviolent Florida drug defendants a year.

A super idea, actually - that won't get any advertising boost at the Super Bowl.

Email: henican@newsday.com

Copyright © 2002, Newsday, Inc.

newsday.com