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To: Follies who wrote (148812)2/5/2002 11:51:24 AM
From: TheStockFairy  Read Replies (1) | Respond to of 436258
 
One of the most important rules to advertising is that you appeal to your target market. Since ETrade has a large established client base that can replentish their accounts with their "money on the sidelines," I assume they are attempting to appeal to their average customer.



To: Follies who wrote (148812)2/5/2002 12:07:15 PM
From: LLCF  Read Replies (2) | Respond to of 436258
 
<I don't understand ETrades latest ad. Are they trying to appeal to losers? What else could it mean? >

hey, not EVERYONE can gamble @ Belagio anymore... free meatballs @ the 4Queens???

DAK