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To: Victor Lazlo who wrote (138851)	2/7/2002 8:47:07 PM
From: H James Morris	Read Replies (1) \| Respond to of 164684

Vic, are you ready for this? Priceline.com was the first company I ever heard of who had "unlimited upside potential", when it was trading at $150ps. >>Shatner returning as star of Priceline.com ads SAN FRANCISCO — Priceline.com said actor William Shatner agreed to an encore as the third-largest Internet travel seller's celebrity pitchman. Shatner, best known for his role as Captain James T. Kirk in the original "Star Trek" television series, signed a new contract with Priceline.com to do radio and television advertising, Priceline spokesman Brian Ek said. Terms weren't disclosed. Ek did not say how Shatner will be used, though he said the actor won't reprise his humorous role as a lounge singer. "It will be borrowing from another facet of William Shatner you know very well."