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Technology Stocks : Siebel Systems (SEBL) - strong buy? -- Ignore unavailable to you. Want to Upgrade?

To: ynot who wrote (5581)	2/18/2002 12:02:36 AM
From: puborectalis	Read Replies (1) \| Respond to of 6974

IT Executives Look to CRM in Hard Times Send this Article Print this Article Talkback Related Stories By Kimberly Hill CRMDaily.com February 13, 2002 Close to half of all respondents to the TFC survey said they would buy software in several categories this year: content/document management, Web analytics, customer service and support, and Web management. -------------------------------------------------------------------------------- With J.D. Edwards CRM, you're able to leverage customer knowledge and experience to build profitable relationships. This leads to greater efficiencies, resulting in increased revenues with decreased cost of goods sold. To see what J.D. Edwards CRM can do, take a look at our CRM Info Packet. Click here. -------------------------------------------------------------------------------- According to a report released by Aberdeen Group, CRM and supply chain applications will fare well in the coming months, despite information technology (IT) spending cuts. Budgets are tight, and IT budgets especially so. Nevertheless, the question on the minds of many software makers is, "If and when they buy, what will they buy?" Many would like to know which categories of tech software are going to see increased spending this year. Aberdeen's Technology Forecasting Consortium (TFC) surveyed 150 high-level IT executives representing 24 industries. Although the average budget change for information services groups was just a cut over 1 percent, the intent to purchase CRM products remains high. Close to half of all respondents to the TFC survey said they would buy software in several categories this year: content/document management, Web analytics, customer service and support, and Web management. In addition, the executives who said that they would be buying customer service software placed a high priority on the purchase. A D V E R T I S E M E N T Circle the Wagons Hugh Bishop, senior vice president with Aberdeen, told CRMDaily.com that he is not surprised that the highest-ranking CRM application was sales and support. "During an economic downturn," he said, "the first thing to do is circle the wagons and make sure that your existing customers don't leave." Bishop stressed that organizations are concerned with maintaining their customer bases and maintaining current revenue streams. Small, But Strong Supply chain management and partner relationship management applications did not fare nearly so well in the overall survey results -- only 10 percent to 15 percent of respondents indicated that they would be buying either type of software this year. However, the report's authors explained that those results indicate a narrow industry focus. Bishop said that the relatively low ranking for partnership relationship applications could be attributed to the fact that the category is applicable only to a small group of companies -- those that deal in the indirect sales channel. He also pointed out that among those companies that said they would be buying such software this year, the priority placed on that purchase was high. In Short Supply? Demand for supply chain applications may be subject to a similar phenomenon, the survey found. Companies in manufacturing industries, for instance, are placing high priority on these applications, although they represent a subset of those surveyed.