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Non-Tech : The ENRON Scandal -- Ignore unavailable to you. Want to Upgrade?


To: Mephisto who wrote (2739)2/10/2002 10:20:25 PM
From: JBTFD  Read Replies (1) | Respond to of 5185
 
No surprise--Kenny boy is taking the fifth.

story.news.yahoo.com



To: Mephisto who wrote (2739)11/25/2002 12:22:47 AM
From: Mephisto  Respond to of 5185
 
Company ethics? They're not our business

'The Bush administration preaches free trade especially when
offering advice to developing countries,' said Oxfam's Kevin
Watkins. 'But under the 2002 Farm Act it increased subsidies
by around 10 per cent to $20 billion a year. These subsidies are
devastating poor countries.'


Today The Observer introduces a new series to
monitor one of the crucial issues facing business
today. Here Nick Mathiason argues that while
marketing departments have been busy adding a
green sheen to keep consumers on board, the
concept of corporate social responsibility has rarely
been paid more than lip service

Sunday November 17, 2002
The Observer

observer.co.uk

The image of Greenpeace activists occupying the Brent Spar oil
platform in 1995 after Shell planned to dump the installation
supposedly filled with toxic waste at the bottom of the sea
sparked international
uproar. In the same year
the oil giant was accused
of propping up a tyrannical
regime in Nigeria to protect
its interests.


Meanwhile, rival BP was
accused of collaborating
with Colombian rebels in a
bid to further its business
interests.

Swiss giant Nestlé has
never lived down campaigns
against it for aggressively marketing formula milk to women in
poverty-stricken countries. And powerful drug companies were
severely embarrassed last year by their decision to sue the
South African government to prevent it manufacturing cheap
life-saving drugs to treat its Aids-ravaged population.


These issues and many like them spawned the phenomenon of
corporate social responsibility (CSR).

CSR says that companies aren't just profit-making machines.
They have wider responsibilities. They must treat employees
with respect, limit damage to the environment and act with
integrity to customers.

Now every boardroom lives in fear of being fingered as guilty of
bad practice. A whole industry of companies has sprung up
advising firms on how to present themselves in a good light.

Slick marketeers are employed to convince us that a computer
donated to a school by a supermarket really makes a difference.

Business may try to present itself with a clean, green sheen to
engender confidence and avoid consumer boycotts. But,
increasingly critics say CSR is dead.

A recent report from think-tank Demos said companies view
social responsibility as a PR exercise.

Speaking to The Observer, the head of public affairs for a leading
supermarket chain admitted: 'We have to be seen to be doing it,'
he said. This could be CSR's epitaph.

Meanwhile, the Institute of Public Policy Research
controversially revealed only four out of 10 company boards
discuss social and environmental issues, routinely or
occasionally. And only a third of organisations have a board
member with an environmental remit, and a fifth have one with an
interest in social issues.

Last week, the final blow fell. After six years of promises, New
Labour caved in to lobbying from industry leaders and dropped
plans for a corporate killing bill.


'Some level of government will have perceived how this offence
will play with business,' said David Bergman of the Centre for
Corporate Accountability, which has campaigned for legislation.

What campaigners from non-governmental organisations (NGOs)
- mainly charities and campaign groups - are furious about is
that companies trumpet token projects in public but lobby
Governments to retain favourable trade terms.


'The Bush administration preaches free trade especially when
offering advice to developing countries,' said Oxfam's Kevin
Watkins. 'But under the 2002 Farm Act it increased subsidies
by around 10 per cent to $20 billion a year. These subsidies are
devastating poor countries.'

Watkins argues the Farm Act and 'the sordid deal' struck
between France and Germany to retain Europe's protection
barrier - the Common Agricultural Policy - at current levels until
2013 amounts to a 'reckless pandering to the big farm lobby'.

Likewise with an eye to its garment industry, the US has failed
to lift import quotas on textiles from developing countries. It's the
same story in Europe.

The independent Commission on Intellectual Property set up by
the British government said there is evidence that patent
protection by international drug companies is driving up the
costs of basic medicines.


Dave Timms of the campaign group World Development
Movement said: 'Business may present a cuddly face but
international corporations avoid paying corporation tax, the
world's poor still die for lack of drugs and clean water and the
earth is still sucked dry of resources.


'Business isn't wholly responsible for every global crisis. But it is
almost always at the scene of the crime.'

Set against the massive life or death issues in which business
is involved, CSR seems inadequate. Partnerships between
NGOs and business briefly flourished after the 1999 Seattle riots
led to World Trade Organisation talks being abandoned.

But CSR was administered what may be the last rites at the
World Summit on Sustainable Development in Johannesburg
earlier this year. NGOs felt the US government and multinational
companies had destroyed the summit's goal of alleviating global
poverty. There was anger at the slow progress on debt relief and
increased aid, plus fudges on meeting renewable energy and
climate change targets.

The days of partnership between NGOs and business are over.
CSR is dead. Welcome to the new campaign age of corporate
accountability: demands for binding rules applicable in every
country for decent labour and environmental standards.

The battle between big business, government and campaigners
is being raised to a new pitch.


Hard to be a saint in the City

'On current share trends it pays to be socially irresponsible all
the way,' says one City equity analyst of the stellar performance
of arms exporters and some oil companies in the current
geopolitical tensions.

But other City financiers are taking a more optimistic view about
the overall effect of socially responsible investment.

'It continues to be the fastest growing area of retail investment,'
says Clare Brook, director of socially responsible investment at
Morley fund management. Her team moved to Morley two years
ago after being offered a chance to work with all the company's
investments, not just a niche ethical fund.

'We engage with all companies and they appreciate the
anticipation of long-term risks from environmental and social
policies. We try to get away from the term ethical. What we're
after is sustainable development, which means good
performance on the environment and in human rights,' she says.

Morley has incorporated socially responsible investment into its
company-wide voting policy. 'We vote against any company in
the FTSE that hasn't issued an environmental report or a FTSE
250 company in a high risk sector. A year ago only a third of
FTSE issued environmental impact reports, now 2/3 do. We
think our voting policy has been instrumental in this.'


Since July 2000 all UK pension funds have been required by law
to include a statement on what their social and environmental
investment policy is. Individual companies have been lacklustre
in voluntarily reporting their environmental impact. About 80
companies in Britain's largest 350 companies issued
environmental reports in the last year.

Trucost are among a raft of companies hoping to fill the gap. It
takes basic information from a company's published reports and
costs carbon usage, water pollution and other 'negative
externalities' that result from business, but which are normally
assumed to be free. The end result is an environmental cost
expressed in monetary terms. The next step is to get more
specific information on the detail of a company's operation. Each
company's environmental score is publicly available, the reports
behind the score are for the company alone.

Morley scores the FTSE 100 companies with a credit ratings
agency style A1 to E5 score.

Now there are signs that investment banks are warming to
social and environmentally friendly investment. HSBC and
Dresdner Bank have made the running in this area in Europe.

'Business can either change the way it operates or it faces
incredible challenges,' says Morley's Brook.

Corporate social responsibility code

· Don't abuse your workforce.

· Don't cause unnecessary damage to the environment.

· Ensure members of your supply chain are well-treated.

· Treat your customers with respect.

· Don't do business with oppressive regimes.

· Don't let patent protection prevent your products being used in
cases of national emergency.


observer.co.uk