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To: wanna_bmw who wrote (158871)2/15/2002 12:49:49 AM
From: Paul Engel  Respond to of 186894
 
Beamer - Re: "Oh, I get it. The Ferrari is supposed to represent Intel's high frequency speed demon, while the train, a slower vehicle, has far more momentum, and is able to crush the Ferrari when the two head into each other. I'm sure the audience is going to say, "Wow. That was pretty cool. Now what the hell is that Ath-whatever product again?"

Nope - you don't get it !!

MAD's first (?) TV ad from a few years ago featured a train crashing into something. It was so stupid, it appeared that the MAD AThWIper was crashing - symbolically - sending the WRONG MESSAGE to whatever MAD thought was the target audience.

Recently, MAD decided to sponsor Ferrari Racing with little teen tiny MAD logo on the vertical fin of the Ferrari's rear airfoil.

I was merely "combining" these two advertising forays into one event - a Train crashing into a Ferrari.