Motorola Launches Industry's Most Complete 3G GSM/UMTS Solution -- i.300 Platform Speeds Time to Market for Next-Generation Wireless Products
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Story Filed: Monday, February 18, 2002 12:30 PM EST
CANNES, France, Feb 18, 2002 /PRNewswire-FirstCall via COMTEX/ -- In a move to accelerate the market for 3G cellular technology where high-speed wireless broadband meets voice, data and multimedia services, Motorola's (NYSE: MOT) Semiconductor Products Sector (SPS) today announced its i.300 Innovative Convergence(TM) Platform -- a comprehensive silicon-to-software solution for 3G GSM/UMTS wireless products. The i.300 platform gives OEMs (original equipment manufacturers) and ODMs (original design manufacturers) best-in-class 3G technology -- including an advanced chipset, image and video processing, an industry-leading development environment, and full support -- for rapidly building feature-rich multimedia phones and video-communicators.
"We are well-positioned to deliver best-in-class 3G complete system solutions," said Pete Shinyeda, corporate vice president and general manager of Motorola's Wireless and Broadband Systems Group. "We have been developing and testing 3G technologies for the past five years. This platform brings together all of Motorola's extensive experience and serves as a catalyst to the industry in helping to create the 3G market for multimedia and infotainment consumer applications."
"This is amazing and very impressive," said analyst Will Strauss of Forward Concepts, Tempe, Ariz. "The i.300 platform is the first true 3G solution that I have seen -- and the only complete 3G chipset."
The i.300 platform is designed to provide customers with fast, easy access to extremely complex 3G technology and the 3G marketplace.
"With the i.300 platform, OEMs and ODMs can develop and deliver products more quickly with a full range of mobile voice, data, and video communications without spending years of development time," said Shinyeda.
The i.300 Platform Makes Mobile Multimedia Easier, Quicker to Develop
The i.300 platform represents a culmination of Motorola's 70 years of wireless expertise, 50 years in semiconductors and two decades of cellular leadership. Based on a first generation platform that is being launched into the market this year as Motorola's first 3G handset (A820), the i.300 is designed to provide manufacturers with a fully featured solution for this emerging market.
Designed to function as a seamless, integrated total system solution, the i.300 platform:
- Reduces 3G development and integration costs with innovative
architecture.
- Uses GSM/UMTS software engines to maximize performance and compatibility
with today's networks.
- Includes state-of the-art image and video capture as well as compression
technology that complies with JPEG, MPEG-4 and H.263 standards.
- Simplifies and eases application development with compact, ultra-fast
Java(TM) 2 Platform, Micro Edition (J2ME) technology-the Motorola
Embedded Reference Implementation (MERI), designed to enable Java
developers to quickly port applications to the mobile environment.
- Provides a full range of multimedia and "infotainment" support, such as
Internet access, still imaging, and streaming video and audio.
- Features chipset and communication software capable of supporting GSM,
EDGE, and W-CDMA services.
- Includes an ARM(R) core-based DragonBall(TM) CPU (Motorola's
industry-leading handheld applications processor family) that provides a
range of competitive multimedia, email and interactive gaming
applications.
- Supports the Bluetooth(TM) platform solution from Motorola, a
comprehensive system solution with exceptional performance and high-
quality audio.
"Motorola is building strong relationships with its customers as we build on our knowledge with each generation of the i.300 platform. In fact, key customers are providing input today that will drive our next platform enhancements, which are being architected now. These customers are reaping the benefits of our 3G development expertise, which will help transform the nature of communications," said Shinyeda.
Ease and Flexibility Through a Field-Proven Software Engine, Test and
Reference Environments, and Full Development Support
The i.300 platform's GSM/UMTS software engine reflects Motorola's many decades as a wireless software leader with industry firsts in cellular, GSM and GPRS technologies. This robust 2.5/3G engine enables manufacturers to focus on differentiating their 3G products through application software and a customized user experience.
A range of additional features further supports platform development and speeds time to market: a reference Man-Machine Interface (MMI) provides a typical cellular application feature-set; a Radio Test Environment (RTE) enhances radio development and performance optimization; a platform reference design reduces cycle time and investment; the Manufacturing Test Environment (MTE) supports type approval and production line test requirements; and extensive access to third-party solutions (WAP browser, multimedia, and more) gives manufacturers the option of adding a wide range of features and applications to differentiate their products.
The first generation 3G development platform is scheduled for production in the second half of 2002 to support Motorola's A820 multi-functional voice/data solution. The i.300 platform is in execution mode, with sampling expected during the second half of 2003 for key alpha merchant market customers. To continue to drive Motorola leadership solutions to the 3G market space, architectural work and product definition are already underway for the next generation of the i.300 platform.
The i.300 platform is supported by the industry-leading CodeWarrior(TM) integrated development environment (IDE) and toolset from Metrowerks, a Motorola company. The CodeWarrior tools for ARM are optimized for DragonBall microprocessors, and vastly accelerate the creation of compelling content for next-generation mobile communication products.
About Metrowerks
Metrowerks, a Motorola company, provides the CodeWarrior software and development solutions to help speed and simplify the development of next-generation mobile communication applications. CodeWarrior tools for ARM embedded processors support the DragonBall family. The CodeWarrior suite of tools is the standard for Palm OS(R), Symbian(TM) and embedded Linux(TM) development tools, and the first to support J2ME and Personal Java technology for wireless Java applications.
About Motorola
As the world's #1 producer of embedded processors, Motorola's Semiconductor Products Sector creates DigitalDNA(TM) system-on-chip solutions for a connected world. Our strong focus on wireless communications and networking enables customers to develop smarter, simpler, faster and synchronized products for the person, work team, home and automobile. Motorola's worldwide semiconductor sales were $4.9 billion (USD) in 2001. motorola.com
Motorola, Inc. (NYSE: MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2001 were $30 billion. motorola.com
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. All other product or service names are the property of their respective owners.
SOURCE Motorola
CONTACT: Media, Carolyn Smith (Trade Press), +1-512-895-2446, or
carolyn.smith@motorola.com, or Bill Schnell (Business Press), +1-512-895-2631,
or fax, +1-512-895-7760, or b.schnell@motorola.com, or Regina Cirmonova,
+41-22-799-1258, or fax, +41-22-799-1340, or Regina.Cirmonova@motorola.com, or
Gloria Shiu, +852-2666-8237, or r42970@email.sps.mot.com, all of Motorola
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