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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?


To: Joe NYC who wrote (71904)2/18/2002 11:22:25 PM
From: milo_moraiRespond to of 275872
 
Sorry I forgot they did that. I have a free year with them.

All,

As I look at the various news today (such as theinquirer.net and theinquirer.net ), I have to wonder why?

Not why do a chipset, but why does it seem that everywhere I look, I see chipsets with memory controllers? It's common knowledge that one of the excellent benefits of Hammers is that there are memory controllers built into them to reduce latency.

Yet, Via & friends seem to be determined to support memory hanging off their chipsets. I have a theory why. They've always done memory controllers. They do memory controllers well, and by God, they're going to keep doing them. It doesn't matter whether buyers want them or not, they're going to be there!

Maybe they think they can design these better than AMD, even with the latency, and hence MB designers will want to hang the memory there instead... (sigh)

Well, that is a bit tongue in cheek, but not far! I do see the potential for having memory to support integrated video. But that's an expensive interface & die space for such use. It'll be a while before Hammer moves down to Duron space where integrated graphics is a key cost-savings factor.

Maybe they think the chipsets are worth more if they have this interface, even if it isn't used?

Any thoughts out there on this?

Black Magic