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Non-Tech : The ENRON Scandal -- Ignore unavailable to you. Want to Upgrade?


To: Raymond Duray who wrote (3028)2/25/2002 2:19:01 PM
From: Mephisto  Read Replies (1) | Respond to of 5185
 
Time to curb excesses of power elite

Karel Williams
Monday February 25, 2002
The Guardian

The business press in the United States and Britain generally
takes the line that Enron represents a technical, fixable problem
about the failure of governance mechanisms such as audit.
While governance failure was an important part of how things
went wrong, the underlying reasons why are quite different.


The era of "shareholder value" created opportunities for
managerial enrichment which tempted a regional power elite and
Enron represents a systemic problem which raises awkward
political questions about our form of capitalism.

The suborning of governance was the modus operandi. And this
was important because it removed any control on the various
scams whereby Enron traded with itself and did so on an ever
larger scale so as to avoid discovery. Every governance
mechanism failed as Enron used money to influence the
judgment of its auditors, audit committee, public regulators and
politicians.

Most notably, Andersen and other advisers, who drew millions in
fees, convinced themselves that Enron's off balance sheet
vehicles were no more than aggressive accounting (by a valued
customer).

But an analysis of the reason why needs to dig deeper and it
could start by reviving the concept of a power elite which the
American sociologist, C Wright Mills used to analyse
Eisenhower's America in the 1950s. Enron's senior managers,
its auditors and the local politicos were part of a regional power
elite. Their HOUSTON round of charity dinners, trade functions,
political fund raisers, sports sponsorship and expensive clubs
created a group which, in Mills' terminology, exercised
impersonal power on the basis of shared social intimacy.


This elite created an organisation with an internal culture of
recklessness. Enron recruited hundreds of young, aggressive
MBAs whose bonuses and stock options incentivised them to
deliver results - not to raise difficulties, like the middle aged. The
resulting balance between individual incentive and corporate risk
might be acceptable in a professional services firm which lived
by charging out hours; in a trading house such as Enron,
operating in areas where nobody understood the business
model, the result was likely to be an unhealthy appetite for risk
and a reluctance to accept bad news.

But, equally, the temptation of Houston must be understood in
the broader institutional context of US capitalism in the 1990s.
This was a period of shareholder value and financialisation when
the capital markets began to play an ever larger role in the
calculations of corporate management who were offered
unprecedented (legal) opportunities to get rich quick.

Finance academics confidently recommended stock options as
a way of aligning shareholder and management interests and
ending the agency problems that dated back to the separation of
ownership and control.

In the 1990s, senior US corporate managers generally
responded by writing undemanding stock option schemes which
in a bull market effortlessly generated an ever larger proportion of
senior management pay. Enron's senior management only went
one step further: as wheeler dealers who owned large amounts
of stock, they had a powerful incentive to ramp the share price
by exaggerating earnings and hiding debt.

Recent stock market jitters about Enronitis indicate widespread
suspicion that Enron managers were not the only ones who
ramped up their share price. But current paranoia contrasts
quite markedly with the market's previous acceptance of
whatever was reported. The stock market itself was complicit in
the fraud insofar as every successful con trick needs a greedy
gull who willingly suspends disbelief as much as the clever
fraudster who pockets the gains.


If the Enron managers manufactured earnings, they did so
because that was what the stock market wanted despite, or
because of, the evidence that most sectors could not reach the
12%-15% post-tax rates of return that the market required.

The market recognised a chronic shortage of growth stocks but
responded by willingly buying dot.com stocks where there was
no credible plan for cost recovery from the product market.

The question why has a simple answer: the general agenda of
managerial enrichment in an era of shareholder value tempted
some senior members of a regional power elite into venality
which was sanctioned by their peers and developed by their
juniors.
The remedy is not better governance but some
fundamental rethinking about management incentives and
shareholder expectations.

· Karel Williams is professor of accounting and political
economy, University of Manchester