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Technology Stocks : Nokia (NOK) -- Ignore unavailable to you. Want to Upgrade?

To: Eric L who wrote (18461)	2/23/2002 1:27:16 PM
From: david james	Read Replies (2) \| Respond to of 34857

Thanks, but I still need to learn some terminology. Maybe I should ask another way. When the 9290 communicator is launched (apparently in the next couple weeks) how many people in the U.S. will be within range of the GSM towers? Is that the Sub number? David Interesting article - and I've taken out a few selective excerpts business2.com Nokia also sees a future for phones that double as entertainment devices--a phone-enabled Sony Walkman, if you will--and for ones that allow game-playing, electronic shopping, and mobile access to office applications. "All the research tells us that this will be the next explosion," says Alahuht Last year, Nokia spent $900 million, or 3% of sales, on advertising and sponsorships, and was ranked the world's fifth-most-valuable brand by consultant Interbrand, just behind GE and just ahead of Intel. Two years ago, Nokia was in 11th place. (Ericsson is No. 36 and Motorola No. 66.) Nokia believes that such brand recognition will pay off as the market switches from one that adds new subscribers to one that sells existing subscribers new things. About 300 million of the globe's 930 million cell phone subscribers use Nokia phones. The company's research suggests that 80% to 90% of them will buy a Nokia when they replace their phone. "Our competitors have a much lower brand loyalty," says Matti Alahuhta, head of the mobile-phone division. And because Nokia's installed base is so large, it will get the lion's share of the replacement market, which the company expects to account for 55% of sales this year, and even more in the years to come. To exploit the fatter pipes of the new wireless networks, Nokia will need a helping hand from network operators like Vodafone, which has 100 million subscribers worldwide, and from its competitors too. After all, why would anybody buy a phone that can send pictures if nobody else has one that can receive them? This is why the company is pushing for open software standards--and why it is battling Microsoft, which wants to extend its dominance in personal computers to mobile phones. The new multimedia mobiles must also connect to PCs. "It is essential that we collaborate with competitors to make all these devices interoperable," says Korhonen, now senior vice president of the mobile-software unit. So Nokia is blitzing the market with new products, promising 20 in the first half of 2002, nearly double the number in the same period last year.