To: Glenn D. Rudolph who wrote (139899 ) 2/26/2002 7:14:00 PM From: H James Morris Read Replies (1) | Respond to of 164684 >>It makes me money and currently in my industry demand for all gold product is up and increasing.<< Glenn, what about platinum? I read an article recently that said all the platinum ever mined couldn't fill a room. >> The most appealing characteristic of platinum is its durability. Each time other metals are scratched or polished, a tiny bit of metal is lost. In fact eventually, prongs of white gold and yellow gold may wear down enough that you need to have them reinforced with more metal for safety. When selecting a setting for a diamond, we recommend using a platinum head. Platinum's cool white sheen beautifully accentuates the sparkle and brilliance of a diamond, and its great strength holds the gem firmly. For beauty and durability, our platinum jewelry, like these platinum Love Knot earrings, is 95% pure platinum. But not with platinum. A scratch in platinum may leave a mark on the metal, but this metal is so strong that it will not readily chip or splinter. For that reason, we set all loose diamonds in safe, secure, platinum prongs. While it is the strongest of jewelry metals, it can scratch and develop a patina of wear. Many people prefer this look, unique to platinum. But if you like the shine, a jeweler can polish your jewelry to bring back the original reflective finish. In the mean time, buffing with a soft cloth can give your jewelry renewed luster. Most platinum jewelry is 95 percent pure platinum, and 5 percent iridium or palladium alloy. For guaranteed quality in platinum, look for the marks 900Pt, 950 Plat, or Plat. Soaking platinum in a mild solution of soap and warm water and gently scrubbing it with a soft-bristled brush is usually all that is required to maintain the metal's luster.