To: Rambi who wrote (62138 ) 3/1/2002 1:51:55 PM From: MulhollandDrive Respond to of 71178 >>The Grammies brought home just how very old I am. I've never seen so little talent get so much credit and believe they really deserved it.<< Rambi....Apparently a lot of people feel that way..biz.yahoo.com Grammy viewership hits six year low By Steve Gorman LOS ANGELES, Feb 28 (Reuters) - The CBS telecast of the 44th annual Grammy Awards, notable for a lack of flash and controversy, hit a sour note with viewers as the music industry's biggest night drew its smallest TV audience in six years, ratings showed on Thursday. The 3 1/2-hour broadcast Wednesday night averaged just under 19 million viewers, enough to dominate prime-time television for the evening but anemic by recent Grammy standards, according to Nielsen Media Research. Viewership for the music awards show had ranged from nearly 25 million and up during each of the past three years. Wednesday's showing marked the lowest average audience for the telecast since 17.3 million tuned in in 1995. CBS, a unit of Viacom (NYSE:VIA - news), said its ability to promote the Grammys in the weeks leading up to the telecast was diminished by the fact that rival network NBC so dominated the airwaves with its coverage of the Winter Olympics in Salt Lake City. ``We had such low circulation during February because of the Olympics, so a lot of the awareness level wasn't the same as it would have been during a regular February,'' one CBS official said. Daily Variety television writer Rick Kissell said this was true, but he added that ratings during the past three years were so high that CBS ``really overshot themselves in terms of what they can expect to get every year.'' He noted that last year's Grammys gained extra hype from the controversy over rap artist Eminem, accused by gay rights groups of homophobic lyrics, and his duet with openly gay rock star Elton John. The year before that, Jennifer Lopez created a stir by wearing her famed green Versace dress open to the navel. Critics generally found this year's Grammys comparatively bland, with a review in the Hollywood Reporter saying, ``You know things are a little bit different when the night's most risque outfit belongs to Sheryl Crow.'' Grammy chief Michael Greene didn't help matters by droning on about the pitfalls of copyright protection in the electronic age, Kissell said. The performance lineup might also have been a turnoff for many viewers, he said, noting that U2, the Irish rock band that won four Grammys on Wednesday, opened the show just weeks after performing at the Super Bowl. For the artists who performed at the Grammys and took home awards, viewership of the proceedings is more than academic. Grammy attention can usually be counted on to deliver a bump in record sales. On the other hand, 2001's banner Grammy audience of 26.6 million viewers was hardly enough to offset what amounted to one of the most sluggish years ever in the recording industry.