To: vds4 who wrote (101451 ) 3/4/2002 9:34:25 AM From: Joe Copia Respond to of 150070 some nice news: XRAYMEDIA's Live Media Marketplace v2.0 Offers Major International Sporting Event Sponsorships Business Editors & Technology Writers NEW YORK & VANCOUVER, British Columbia--(BUSINESS WIRE)--March 4, 2002--XRAYMEDIA.COM INC., (OTCBB:XRMD) the leading Internet real-time negotiating technology provider to the media industry is pleased to report that sponsorship opportunities for several major international sporting events will be posted on XRAYMEDIA.COM. The firm has registered and started to work with a multinational media organization to offer these sponsorship events negotiable through its Live Media Marketplace at www.xraymedia.com. XRAYMEDIA President & CEO Raymond C. Dabney stated, "We began working with our source (to start selling these sponsorships) early this week. This is another example of the powerful and creative media packages that can be made available via the Internet. In our case, they are diverse and offer powerful platforms for media exposure." The offerings will include packages on most national and sports networks including TSN, ESPN, Sky Sports and HBO. XRAYMEDIA will also offer packages on Yahoo and MSN; two sites that provide optimal Internet broadcast coverage. In the Specialty Premium category, Jersey Branding for team events will also be available, as will radio, out-of-home and print. Sporadic offerings will include digital brand insertion onto billboards around arenas and/or spots around the games and events. Noted Mr. Dabney, "We expect the first major sporting event sponsorship package to be announced and available for real-time negotiations on our site this week." About XRAYMEDIA and its Live Media Marketplace v2.0 XRAYMEDIA's Live Media Marketplace offers buyers and sellers of media the opportunity to negotiate and secure the optimum market price for any given inventory. The system provides private, one-on-one and one-to-many negotiations while dynamically loading and matching inventory changes and instantly updating new opportunities, all without compromising the seller's proprietary pricing information or identity if they so choose. All media trading activity takes place on the user's own private 'Media Trading Floor,' which is comprised of the user's own private media orders, media matches, viewing options, information sources and private exchange. It provides the most powerful and cost effective means for offering, tracking and negotiating media inventory for sale. The company is building an online infrastructure that makes traditional advertising and marketing work in the digital world. Combining media, data, research and technological expertise, XRAYMEDIA allows marketers to negotiate with the right person, at the right time, while helping all businesses maximize their revenue, minimize their costs and build their business online by securely providing media exposure and advertising opportunities privately or public, online. You should not place undue reliance on forward-looking statements in this press release. This press release contains forward-looking statements that involve risks and uncertainties. Words such as "will," "anticipates," "believes," "plans," "goal," "expects," "future," "intends" and similar expressions are used to identify these forward-looking statements. Actual results could differ materially from those anticipated in these forward-looking statements for many reasons, including the risks we face as described in this press release. For further information about XRAYMEDIA.COM INC., please refer to its Form 10-ksb filed with the Securities and Exchange Commission and available on the SEC website at www.sec.gov. --30--cla/se* CONTACT: XRAYMEDIA.COM, INC. Raymond C. Dabney, 888/777-0658 raymond@xraymedia.com or Meir D. Kahtan, 212/699-6065 mkahtan@rcn.com