To: hlpinout who wrote (95781 ) 3/7/2002 6:32:39 AM From: hlpinout Respond to of 97611 March 07, 2002 03:12 San Jose Mercury News, Calif., Stocks.comment Column By Scott Herhold, San Jose Mercury News, Calif. Mar. 7--It was the endorsement that Carly Fiorina had to have. When Institutional Shareholder Services recommended Tuesday that its clients approve the HP-Compaq merger, it gave her campaign a much-needed boost two weeks before the vote. That doesn't make it a slam-dunk. Had ISS opposed the deal, it would have been over for Fiorina. Now it's still a contest. Banc of America Securities estimated the odds remain against the deal. Others have put it at 51-49 for it. Long-time readers of this column know that I don't think much of this merger. But having put my prejudice forward, let me step back and analyze Tuesday's news. As an adviser to portfolio managers, ISS wields substantial clout, and counts more than 20 percent of HP's stockholders among its clients. But its recommendation isn't going to change minds already made up. The vast majority of mutual fund managers holding HP already know more about the issues than they care to. "Almost anyone who has a vote is extremely well-informed," says Martin Reynolds, a Gartner Group analyst. "So the ISS is probably not adding so much to the body of knowledge as it might in a less well-known case." It's also important to understand that ISS has historically focused on issues of corporate governance rather than merger strategy. That doesn't mean it lacks a grasp of the bigger picture. It just means that it's more focused on process -- and more amenable to arguments about how well the deal is being done rather than its essential financial wisdom. Having said all that, however, this is still a major boost for Fiorina. In addition to the natural advantages that management enjoys -- an ability to frame the news and control the timing of the vote -- she now has an independent third-party endorsement. That shouldn't be underestimated. Who's likely to be swayed by the ISS? Well, obviously, there's Barclays Global Investors, whose CEO sits on HP's board. With the ISS recommendation, that's 3.1 percent of the vote for Fiorina. Next, the index funds, which make up as much as 9 percent of the vote. And finally, there are portfolio managers who prefer to follow third-party guidance. CBS Marketwatch has put the total following ISS at 18 percent, though I think it will be somewhat less. My favorite way to gauge the handicapping is to look at the arbitrageurs, the professional bettors. In any merger, they define the "spread," that is, the difference between the current price of the stock to be acquired (Compaq) and what it would be worth if the deal goes through. Before the ISS announcement, the spread hovered around 25 percent, a signal of heavy doubt that the merger would take place. In after-hours trading, the spread fell to around 14 percent. At its simplest, that meant more people were buying Compaq, betting that the deal would take place. So Fiorina has a real chance of pulling this off, maybe better than just a chance. So does Walter Hewlett, despite the setback. But there is still this question to be answered: Will victory in this battle have been too costly? Will the epic struggle leave so many wounds that the victor will find governance all but impossible? My guess is that a close vote among the stockholders won't matter much. If they feel strongly enough, dissenters will sell their stock. If Fiorina wins, she will have the confidence that comes from having triumphed after the doubters -- including me -- counted her out. But part of the damage has been the loss of credibility to both sides in this fight. While I think Walter Hewlett has conducted a less vitriolic campaign than HP, the struggle has left no one unscarred. And the victor, whoever it is, shouldn't forget it. -- Scott Herhold's Stocks.comment appears every Monday and Thursday. Write him at the San Jose Mercury News, 750 Ridder Park Drive, San Jose, Calif. 95190; e-mail sherhold@sjmercury.com; phone (408) 920-5877. To read the columns online, see www.siliconvalley.com/mld/siliconvalley/business/columnists/scottherhold/. ----- To see more of the San Jose Mercury News, or to subscribe to the newspaper, go to bayarea.com