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To: Captain Jack who wrote (96431)	3/20/2002 11:11:14 PM
From: Elwood P. Dowd	Respond to of 97611

. Apple raises prices on new iMac By Michael Kanellos Staff Writer, CNET March 20, 2002, 6:55 PM PT Apple Computer has been responsible for a number of PC innovations. On Wednesday the company came out with a new one: higher prices. The Cupertino, Calif.-based company is raising the price of its new iMacs by $100, citing rising costs of flat-panel monitors and memory. "Rapidly increasing component costs is an industry-wide issue right now," Phil Schiller, Apple's senior vice president of marketing, said in a prepared statement. "Since the new iMac's launch in January, memory costs have tripled and flat-panel costs have increased 25 percent, with little relief in sight." Under the new pricing, the basic iMac will rise from $1,299 to $1,399, while the intermediate and top-end models will climb by a similar amount, to $1,599 and $1,899.