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Technology Stocks : Overture (OVER) formerly (GOTO) -- Ignore unavailable to you. Want to Upgrade?

To: Ryan Bartholomew who wrote (64)	3/21/2002 3:47:51 PM
From: Brasco One	Read Replies (1) \| Respond to of 429

oh no,,,the hype machine is back. i hope this pos makes to 40 cause i'll be there with my army. come on you pos aol.

To: Ryan Bartholomew who wrote (64)	3/23/2002 1:01:24 PM
From: FR1	Read Replies (1) \| Respond to of 429

I went through the same thing you did. I advertise with both and there are a few points you missed: *Pros for Google:* 1) Ability to get something done. This is a very major point and overture is hurting themselves by not facing up to it. The Google advertiser is allowed to define and post their ad immediately. With OVER you have to wait a few days and then OVER will hassle you about your own business. They tell you that phrase X is not pertinent to your product when you are the expert and know it is. Also they hassle you about your url not being direct enough! In other words, they want to become involved in designing your web site! Not all web pages can be directly under the domain (you have to make a subweb to properly track the ad). 2) Real Time Results. With Google I am able to see exactly what is going on and change it on the fly if necessary. I first signed up with OVER. Within a day Google made their announcement and I signed up with them. With Google, I set up 4 different campaings, had them running and changed the ad up several times over the next few days. All this before OVER, who I signed up with first, came on line. The difference is astounding! 3) Pop up ads - They better pay attention to this. Yesterday I went to Yahoo, clicked on my ad and somebody else's pop up ad came up. It took a long time to load and my url was loading under it. If I was a customer I would really be pissed. *Cons for Google:* 1) Depth of Database - When I search for phrases at Google and Overture there is no comparison. Overture has many more hits for a pharse than Google. 2) Cut off Point - This is insane. Somebody at Google heard or read that 0.5% was a cut off point used by print direct mail advertisers in determining if the campaign was a go or not. So they decided to kill all ads that did not have a click through of 0.5%! What they fail to know is that the ananoly only works if you look at the % of people that buy once they arrive at your web site - not views! In other words the universe of viewers is much, much more diffuse than a targeted mailing and the cost is astronomically lower. So Google should leave it to the advertiser where the cut off is. If they insist, they should set it at 0.1% or something like that. They do allow you to reset your ad but it is a pain in the ass. 3) You don't get what you pay for - they have some kind of crazy system where people that pay more don't necessarily get top billing. Bad move. 4) Exposure - Google ads are tiny boxes as opposed to OVER ads which are much more visible.