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Politics : Formerly About Applied Materials -- Ignore unavailable to you. Want to Upgrade?


To: StanX Long who wrote (62402)3/28/2002 12:24:42 AM
From: StanX Long  Read Replies (1) | Respond to of 70976
 
Microsoft's Japan, Europe Xbox Sales Fall Short, Analysts Say
By Dina Bass
03/27 19:51

quote.bloomberg.com

Redmond, Washington, March 27 (Bloomberg) -- Microsoft Corp. is selling fewer Xbox game consoles than expected in the Japanese and European markets, sparking speculation that the world's biggest software maker may have to cut prices on the money-losing product, analysts said.

Microsoft began selling the device in Japan on Feb. 22 and weekly sales declined to 10,000 units by its third week on the market, according to a report by Takashi Oya, an analyst at Deutsche Securities Ltd. Oya said Microsoft will be forced to lower prices in both Europe and Japan within the first two months of availability there.

The company months ago said it would have a more difficult time in Japan than in the North American market as it competes with Sony Corp. and Nintendo Co., whose rival consoles have well- established footholds in their home market. Still, analysts said sales in both Europe and Japan have been worse than expected.