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To: SteveC who wrote (75908)3/30/2002 10:22:45 AM
From: ElmerRead Replies (2) | Respond to of 275872
 
Tell me what you think of Intel after reading the article from the SF Chronicle below. Lovely corporation.

You obviously don't know much about Trademark Law. Sure it seems silly that Intel would fight this one but they have no choice. If Intel allows anyone to mimic their trademark then AMD can simply use it and claim Intel failed to defend it. McDonalds sued a bunch of Santa Cruz bliss ninnies a few years ago for using the name "McDharmas" for their natural food restaurant. They had no choice under today's law but to take action. Sure it's ridiculous but that's how the law works.

EP



To: SteveC who wrote (75908)3/30/2002 10:39:29 AM
From: Dan3Read Replies (2) | Respond to of 275872
 
Re: Tell me what you think of Intel after reading the article from the SF Chronicle below. Lovely corporation

Evidently ItSmells Inside, and the ItSmells Inside logo, are property of the Intel Corporation....



To: SteveC who wrote (75908)3/30/2002 12:39:00 PM
From: Win SmithRespond to of 275872
 
Intel says it owns Inside word theinquirer.net

Mad Mike picks up that story. In case anybody thinks this is anything new, I had to check if Inside Mouthpiece Chuck Mulloy was involved in the first Intel petty harassment case I remember reading about. Sure as shootin' ...

CORPORATE THREAT:
ATTACK OF THE SLAMMING SITES
By Will Rodger
Inter@ctive week, July 22nd 1996 (USA)
mcspotlight.org
CHIPPING AWAY
Got a secret to tell about Intel Corp.? Don't call Bob Collins. He's in too much trouble already. For one thing, he may face a trademark suit. He's not sure what else he might have to defend himself against, though.

Collins operates the Intel Secrets site, a Web site that specializes in exposing the shortcomings of the documentation written for companies that want to develop hardware and software to work with Intel products. Though Intel executives downplay the impact of the site, it's clear it's been a source of embarrassment to the company. Not only has Collins highlighted errors in Intel's work, but has also publicly warned the company not to be too aggressive in pursuing him over it.

Company spokesman Chuck Mulloy said Intel executives "don't dispute his right to have that site. Our concern relates to the use of the Intel logo."

But since last summer, Collins said he has endured two separate investigations by Intel attorneys, each of which has revealed no wrongdoing.

"In our view [what he's doing] is no different than defacing our building," Mulloy said.

Now a senior manager at a major hardware manufacturer in Texas, Collins has helped two of Intel's biggest competitors reverse-engineer, or clone, some of Intel's best-selling chips. Research helped him find shortcomings in the documentation.

Collins wrote papers outlining his discoveries and sold them to companies he worked for. And he kept the rights to those papers, eventually publishing some in Dr. Dobbs Journal, a prestigious hardware business publication.

But then he discovered his work was showing up on the Internet -- sometimes with attribution, sometimes without.

"I began seeing one or two pieces of stuff that were uniquely mine, and this torqued me off a lot," the plain-spoken engineer said. "Then I saw my stuff quoted in a book. I thought, I own this research. I'm at least going to publish it myself."

According to Collins, Intel once did a very good job of documenting what it did for engineers who needed to develop hardware and software to work with its products. Whatever Intel wrote about its processors through the mid-1980s was always reliable, he said. But around 1986, things began to go awry, he claimed. Documentation sometimes had errors, at other times was incomplete and, at times, was changed in error after the fact. So he wrote about these things.

Collins first contacted Intel after receiving a tip that company employees were investigating him. Since Collins' site contained much information that appeared to be proprietary, Intel attorneys told him, they feared he had breached nondisclosure agreements. After several calls, Collins convinced the company he had never had any nondisclosure contract with Intel.

By the end of 1995, he'd been given a clean slate.

For a while, it appeared the two sides had come to an agreement. Come February, though, Intel threatened to sue over Collins' use of the Intel mark as part of his site. Collins posted the registered letter to his site and responded with a letter of his own, asserting his right to use the Intel logo as part of a larger parody. Intel acquiesced, Collins said.

Intel acquiesced, that is, until June, when the company threatened to sue again. Why this happened wasn't clear to Collins, but the action followed his attempt to register his site's name and logo with the Patent and Trademark Office.

Collins said he's been harassed for highlighting Intel's shortcomings. Intel said it's only protecting what's rightfully Intel's.

"There's millions of dollars invested in that brand. Fortune magazine recently ranked our brand one of the top 10 brands in the world," Mulloy said. "If you don't protect your brand, you lose it."


Makes you think that Elmer, Yousef, Paul & Co. are all really nice guys, by "Inside Intel" standards anyway.



To: SteveC who wrote (75908)3/30/2002 9:03:44 PM
From: fyodor_Respond to of 275872
 
SteveC, Re: Yoga Inside&#133

At least the Yoga guy has a sense of humor!

From the article:

Stephens at Yoga Inside has a different answer. He thinks Intel should embrace his foundation and become its primary corporate patron. The chipmaker, after all, already offers yoga classes to employees at its Silicon Valley headquarters.

"They could extend their philanthropy," Stephens said. "We'd be very happy with their sponsorship."

Barring that -- and Stephens admits it's a long shot -- he said he's not sure if an amicable resolution is possible. "I'm prepared to go forward with the process and let the chips fall where they may," he said.

LOL!

-fyo