SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?


To: Tony Viola who wrote (163245)3/30/2002 9:56:38 AM
From: Dan3  Read Replies (1) | Respond to of 186894
 
Re: If they had been able to keep it [Hammer] quiet and bring it out somewhere near the original schedule, they certainly would have jumped Intel with it.

That's exactly how Athlon was launched.

There is a faint hope remaining that Thoroughbred will suddenly appear, but there is almost no indication that such an appearance is imminent.

The sudden, rather drastic plunge Intel mobile part prices seems to indicate a strong, near term Thoroughbred release, but Palomino based Athlon4 has been making substantial progress recently, which could, by itself, force Intel to slash prices.

It makes sense for AMD to push Hammer early. They need to motivate software support, and the Hammer publicity may have contributed a great deal to the "osborning" of Itanium as a post 32-bit solution. Let's face it, whatever limitations Itanium may or may not have, if it were the only viable 64-bit platform out there, a migration to it would have begun by now. But with all the very, very positive publicity AMD has gained for Hammer, even users who really can't imagine buying non-Intel systems are waiting just to see. That Intel has been forced to leak info on Yamhill to slow the Hammer PR snowball, just slipped the knife a little deeper into Itanium.

Pushing Hammer's publicity early is AMD's version of Intel dumping chips below cost into market segments where AMD is making money.