Update on Tom Heysek's Good (for Tom) & Sound (money get away) Investment Program
Your 30,000 dollars is now worth 199 dollars Tom's record is impecable!
Recommended Actionable Investment Plan: For the Long Term Investor: Commit $30,000 to accumulate up to 10,000 shares of THAO over the next five trading days through your online broker. Then, await corporate developments during the 2nd quarter (ending June 2001), as the Company ramps up sales and earnings. For the New Investor: Commit $1000. - $5000.00 to accumulate between 300 - 1500 shares of THAO over the next month. This will allow you to put aside a good investment program for yourself inside the Thaon model and help you to reap the rewards of a sound investment program for your financial future.
This week's Featured Company:
Thaon Communications ("THAO": NASDAQ OTCBB)
Important Common Stock Data for your Information.
Recent Price: $2.50 Shares Outstanding: 59.3 million 52 Week High: 3.25 (11/29/00) Float: 17.5 million 52 Week Low: 1.63 (07/19/00) Market Capitalization: $148. million
Forecast of THAO's results for:
12/31 financial year Sales (mm) Earnings Per Share P/E
2000 (p) $28 ($0.03-) n/c 2001 (e) 50 0.05 50 times 2002 (e) 90 0.25 10 times
Other Advertising Companies:
Recent Price EPS P/E Interpublic (IPG) $34.15 $1.30 27 times True North (TNO) 38.25 1.00 38 times
History and Nature of Business
Thaon Communications "THAO" is a holding company whose subsidiaries provide communications and marketing solutions through television and the Internet. The CastPro subsidiary provides live and on-demand webcasts for corporations (shareholders' meetings, Regulation FD compliance, Analysts' Q&A) and for major events (sports, entertainment, etc), utilizing digital wireless mobile production units (MPU's). CastPro also operates a 10,000 square foot studio in downtown Los Angeles.
The Prime Time Media subsidiary provides television placements, branding and product developments worldwide. Having been a factor in infomercial placement since 1995, Prime Time has seamlessly meshed into conventional advertising this year, entering into contracts with Mandalay Sports Direct and Mantra Films. Prime Time is also working on the following projects---all of which are expected to contribute to first quarter operating results (to be reported in mid-April):
Multiple campaigns for artists under the SONY label (Bob Dylan, Billy Gilman and the Baha Men) Campaigns for Grammy Award nominees Gloria Estefan and Barbara Streisand Playboy's Greatest Parties (Blind Date) …To name a few of the projects underway, and utilizing the CastPro business unit's production facility.
As illustrated in Table I, Advertising Expenditures represents approximately a quarter of a trillion dollar industry. While the overall growth in Advertising Expenditures is expected to taper off this year after an exceptionally robust 2000, industry observers project those segments of that industry space in which Thaon operates to exhibit 10%-15% growth this year. Network television, Cable television and Internet advertising (Thaon's media markets) represent about 30% of total Advertising Expenditures.
Table I: National Advertising Expenditures
Chg 1998 1999 2000 (p) 2001 (e) % ------------------------in Billions------------------------ $ % $ % $ % $ % '98-'00
Newspapers 44 22% $47 $49 $45 19% Magazines 10½ 5% 11 13 10 4% Network Television 1 39 19% 40 45 45 19% Cable Television 1 8 ½ 4% 10 12 15 6% Radio 15 7% 17 23 25 11% Internet 1 1 1% 2 4 8 3% 118 58% 127 146 148 62% +25% All other 2 84 42% 88 96 87 38% + 4% Total 202 100% 215 242 235 100% +16%
1 = Network TV, Cable TV and Internet $48½ $52 $61 $68 + 42% Percent of Total Advertising Expenditures 24% 24% 25% 29% 2 = Yellow Pages, Direct Mail and Trade Journals
Thaon's Top Level Management
Adam Anthony, Chief Executive Officer and Director. Mr. Anthony was co-founder of Prime Time Media Solutions at the time it was acquired by Thaon Communications last December…at which time he was appointed CEO of Thaon and elected to the Board of Directors. A former All-American golf and touring professional, his competitive capabilities, leadership style and business skills were instrumental in developing Prime Time's reputation as a reliable source of innovative media planning and advertisement placement strategies. This was widely evident in Prime Time's burgeoning and recurring revenue base. This now becomes an important component of Thaon's recurring revenue base.
In conjunction with Mark Jones, formerly President of Prime Time Media and now President of Thaon's Prime Time Media subsidiary, within four years of inception, Prime Time's annual revenues surpassed $50 million.
Robert McNeill, Chief Financial Officer. Mr. McNeill had previously been Regional Vice President of Security National Bank, managing the Financial Institutions and Private Banking Departments of that bank. He was also an SVP at Sanwa Bank, where he developed and implemented business development strategies, and prior to this, Corporate Finance Operations Officer for Pacific National Bank. His banking and finance focus includes corporate finance solutions for emerging growth companies.
Mark Jones, President of Prime Time Media Solutions. Mr. Jones is the other co-founder of Prime Time, and now heads-up this Thaon Business Unit. His achievements at Prime included the establishment of paid-programming of regional sports networks across the country. Prior to Prime Time, Mr. Jones was National Sales Manager for a San Antonio- based media placement firm, and extensive experience as a media-placement specialist. In addition, Mr. Jones provides Thaon with strong relationships with television networks, which has enabled the placement of prime time media solutions at competitive rates. The combination of his creative applications, practical experience and know-how at developing media strategies augurs well for Thaon to offer its clients cost-effective media exposure.
Geno Brunton, President of CastPro.com. Prior to this position, Mr. Brunton was Senior Producer, Writer and Director of TVA Productions since 1995. Business World News is a national television property, and was originally broadcast on CNBC, then TLC (The Learning Channel, part of the Discovery Channel). From 1988 to 1998, he was employed in positions of progressively increasing responsibility in the Production and Advertising industry, including conceptualizing, marketing and producing documentaries and internationally distributed films.
Thaon's Earnings Model
Our earnings model for Thaon Communications follows. At this point, with all key members of management having recently been installed (since December), we are probably a month away from formalizing a quarterly forecast of operating results--- however, a reasonably transparent earnings model can be assembled on an annual basis.
The 2001 financial year represents the first full operating year under this management team, and in fact, our top-line and earnings expectations for this year mirror results from 1999.
Summary for the Potential Investor: Just as I wrote in the beginning of this article, I believe that there still are great companies available today who are growing and offer excellent investment opportunities. Thaon Communications is one of those companies. They have a solid business model in a truly growing industry. The revenues prove it, the market proves it, and bottom line if you've read this far, you believe it. We certainly do too.
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Until then, if you would like an Action Plan to begin investing into Thaon Communications, then please review the following.
Recommended Actionable Investment Plan: For the Long Term Investor: Commit $30,000 to accumulate up to 10,000 shares of THAO over the next five trading days through your online broker. Then, await corporate developments during the 2nd quarter (ending June 2001), as the Company ramps up sales and earnings. For the New Investor: Commit $1000. - $5000.00 to accumulate between 300 - 1500 shares of THAO over the next month. This will allow you to put aside a good investment program for yourself inside the Thaon model and help you to reap the rewards of a sound investment program for your financial future.
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