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Technology Stocks : STARBASE (SBAS)- InfoWorld Hot Product Review -- Ignore unavailable to you. Want to Upgrade?

To: Roy F who wrote (1458)	4/4/2002 8:42:21 AM
From: Roy F	Read Replies (1) \| Respond to of 1502

Starbase Adds Key Leadership Positions in Marketing, Engineering and Support; Corporate Reorganization and Realignment Completed SANTA ANA, Calif., April 4 /PRNewswire-FirstCall/ -- Starbase Corporation (Nasdaq: SBAS - news), the leading provider of end-to-end collaborative products for the development and management of code and content for enterprise and eBusiness applications, today announced the recent appointments of Scott Hunter as executive vice president of engineering and Denny Michael as executive vice president of marketing. Ava Fanelli has been promoted from vice president of the StarTeam Division to executive vice president of worldwide customer support. These additions to the executive management team mark the completion of its corporate reorganization and realignment that was begun in January 2002. The executive team, reporting in to Jim Harrer, CEO and president of Starbase, also includes Don Farrow, executive vice president, Jim Smith, executive vice president of Starbase Customer Group, Karen Bennett, executive vice president of professional services and Doug Norman, CFO. ``The past 90 days have been a period of discovery and assessment here at Starbase,'' stated Harrer. ``I am able to confidently say we now have the leadership in place that will take Starbase to a new level of success and achievement. The management team at Starbase has continued to meet the objectives that we established in early January, these final additions and shifts in responsibility will enable us to create and develop new business opportunities for the Company. ``By making progressive changes to the executive team we have been able retain a high level of business continuity,'' continued Harrer. ``The benefit of implementing this strategy will be evident in the effectiveness of our leadership team, a key factor in a successful turnaround for the Company.'' Scott Hunter joins Starbase with over 15 years of extensive experience in product strategy, managing software development projects, quality assurance, and team building. Mr. Hunter is responsible for Starbase's product engineering, quality assurance, quality control programs, and MIS/IT departments. Mr. Hunter is moving quickly to bring together a unified technology strategy between the Company's core products and will establish an enhanced communication process between sales and services within the engineering organization. Mr. Hunter was most recently the Vice President of Engineering for Mustang Software, Inc. where he led the development efforts of the first commercially available e-mail management solutions. He also served on the board of directors for the company throughout its reinvention from the Bulletin Board System market to enterprise response management solutions market. Mr. Hunter holds a BS in Computer Science and minor in Economics from the California State University. Denny Michael brings to Starbase over 20 years of experience in the high tech industry. Mr. Michael is charged with reinforcing the branding and positioning of Starbase. Prior to joining Starbase Mr. Michael served as vice president of marketing for NQL, Inc. where he successfully introduced the Network Query Language to the marketplace and built its presence in the information management market segment. Prior to that Mr. Michael launched many of AST Computer's major brands and products to the global marketplace and contributed to the company's success through various product marketing management positions. Mr. Michael launched his marketing career in the early 80's at Alpha Microsystems, serving in various marketing management positions as the upswing in micro computing and technology was established. Mr. Michael has a B.A. in Communications from California State University, Fullerton. Ava Fanelli was key in the successful implementation of a division product management structure at Starbase and will continue building on her product management expertise by implementing a world-class customer support organization that includes a ``Best of Class'' customer support process. Ms. Fanelli has been tasked with standardizing the support procedures and processes to establish a unified program across all locations and products. In addition to enhancing the voice, email and self-service help desk programs at Starbase, Ms. Fanelli will add Customer Advisory Boards and Customer Satisfaction Surveys designed to enhance the customer experience. Harrer added, ``I'm excited to work with these talented leaders moving forward. We have the right mix of new ideas and programs that Scott, Denny and Ava bring to the team and the stability and experience that Don, Doug, Karen and Jim Smith provide. In order for a turnaround to be successful you need to have proven leaders working as a team. The executive team is in place, now it's about execution and teamwork. I can't think of a better team of professionals to work with to guide the Company's future.'' About Starbase