To: Elmer who wrote (163554 ) 4/5/2002 12:38:17 PM From: wanna_bmw Read Replies (2) | Respond to of 186894 Elmer, there is a ton of great commentary in that article, but I just wanted to highlight one section. I'd really like to see the AMDroids refute this, as I'm sure they will - attacking every line methodically, and giving reasons why this guy doesn't know what he's talking about. All the while, they will completely ignore the fact that they worshipped this guy when he criticized the micro-architecture a year ago last December. <ggg>"Sleazy Marketing Targeting Stupid People While I certainly support educating people to the fact that CLOCK SPEED IS NOT EVERYTHING (you just knew that was coming) the marketing tactic used by AMD to number their processors slightly above the true clock speed is misleading. A 1.33 GHz Athlon XP is called the Athlon XP 1500. Makes you believe it is a 1.5 GHz chip, yet it most cases the chip runs slower than AMD's older Athlon Thunderbird 1400. This sleazy numbering scheme has also allowed AMD to pull another trick that we've all seen them pull over the past 6 months, and that is to use a big number increase to hide a rather small clock speed increase. In October they launched the Athlon XP 1500, 1600, 1700, and 1800 models, followed in November by the 1900, then in January the 2000, and most recently the 2100. That's a lot of chips and a lot of numbers. But look at how they dumb it down to take advantage of most people's poor math skills: The 1500 is a 1.33 GHz chip. Each subsequent "100" increase in part number corresponds to a 66 or 67 MHz instead in true clock speed. For example, the 1800 runs at 1.53 GHz, and the 2100 runs at 1.73 GHz clock speed. While 2100/1500 = 1.4, which would imply a 40% increase in speed since October, the actual clock speeds - 1.73/1.33 = 1.3 - only indicate a 30% speed increase from the 1500 part to the 2100 part. In other words, AMD has sneaked in a whole 10% phantom speed increase that isn't there! Add to that the fact that AMD was already shipping the 1400 MHz Athlon already, and this 40% marketed speed increase really translates into just 23%. Also if you do the math, i.e. 66/1600, each 66 MHz increase in speed from one part to the next is really only about a 4% real increase. 4%, that's it. Looking at AMD's wholesale pricing on their web site, each extra 4% increase in speed translates into a whopping 20% hike in the price. The XP2100 (the 1.73 GHz chip) literally costs $81 more than the XP2000 (the 1.67 GHz chip) costs, and that extra $81 for 4% more speed is a bad tradeoff. If you look at past history, CPU clock speeds usually go up in 50, 66, 100, 133, or 200 MHz increments. You'd go from 450 to 500 MHz. Or 667 to 733 MHz. Or 1.1 to 1.2 GHz. In each case, the speed increase from one model of chip to the next was on the order of about a 10% speed increase. And the Pentium 4 for example, has recently been released in 200 MHz increments - 2.0 GHz, 2.2 GHz, and 2.4 GHz which is also on the order of 10% each time. But since last summer AMD has only responded in turn with a lousy 4% increase each time while raising the price significantly each time. This is so not like AMD to be having like this based on how they successfully gained market share with the Athlon the last few years with large and significant speed increases at a low cost. I was lukewarm to this dumb numbering scheme back in October, and seeing how they exploit it just plain pisses me off. It doesn't take a math whiz to see that AMD is playing games with the numbers." wbmw