SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?


To: techlvr who wrote (21229)4/7/2002 5:03:47 PM
From: Art Bechhoefer  Read Replies (1) | Respond to of 197243
 
>>Why is the wireless purchaser any different?<< The reason is that the generally smaller screens for cell phones or PDA's, which are the principal appliances used for wireless data access (at the moment) discourage downloading large files. The difference between a wired modem running at 56K and a wireless modem at even 144K is pretty much irrelevant since the amount of data to be downloaded (or uploaded for that matter) would be relatively small, and the total time difference hardly more than a few seconds.

As we begin to see more wireless modem cards available for laptops, it won't take long for the average Internet user to figure out that 144K does, in fact, have a big advantage over the old, inflexible phone line. As far as competition between wireless and cable modems is concerned, it appears that the cable modem alternative costs enough to make wireless quite competitive.

What bothers me is the marketing strategies of GSM/TDMA companies trying to make the average consumer think there's really not much difference in the speed or reliability of any form of wireless data access. This "we've got the state-of-the-art wireless" strategy used by the likes of Cingular and ATT Wireless apparently works. If the average user was aware of the differences between this technology and CDMA, then no advertising or marketing strategy would even be necessary.

Art