To: Eric L who wrote (19604 ) 4/16/2002 1:46:02 PM From: Eric L Respond to of 34857 re: Atlanta Journal-Constitution on AWS/Cingular ... early yet. >> Cingular, AT&T Wireless Seen As Pair Kathy Brister April 16, 2002 The Atlanta Journal-Constitution Atlanta-based Cingular and AT&T Wireless may be romancing. The Nos. 2 and 3 U.S. mobile-phone carriers won't comment on whether they're discussing a merger. But industry watchers are talking about it, and they say it would be a good match. Cingular and Redmond, Wash.-based AT&T Wireless share the same network technology. They already share networks. And even if it doesn't happen today, wireless industry consolidation is coming. "They're talking, because right now, everybody's talking," said telecom analyst Jeff Kagan. "We're going to see mergers this year. These companies have been talking for a long time --- feeling each other out and seeing what happens." A looser regulatory climate and a slight improvement in the economy have heated up the conversations, Kagan said. AT&T Wireless and Cingular would be a particularly good fit, he said, because both are spending billions to upgrade their networks to GSM technology. Common technology isn't as essential to a merger as it was before the advent of advanced networks capable of using software to make different technologies work together. Still, it makes getting together simpler. Competitors Verizon and Sprint use a different network technology, CDMA. Wireless industry consolidation is likely to fall along network technology lines, said industry analyst Peter Javich of Strategis Group. In addition to common technology, AT&T Wireless and Cingular in January agreed to share the cost of building a network along 3,000 miles of highway in the Midwest and West. The venture might set the groundwork for a merger. Cingular has 21.6 million customers. AT&T Wireless has 18 million. Combined, the companies would top No. 1 carrier Verizon's 29.4 million customer base. Together, AT&T Wireless and Cingular would be able to save money by purchasing equipment in larger quantities, said Prudential Securities analyst Chris Larsen, who rates AT&T Wireless ''hold'' and doesn't own the shares. The combined company would spend less on advertising and promotion, with one brand instead of two, Larsen said. That's important in the "hypercompetitive" wireless market, Kagan said. He contends consolidation is the only way to keep attracting customers and keep improving networks in the crowded industry. "The environment is no longer healthy. Everybody has too thin a slice of the pie. Margins are too thin. Costs are too high," Kagan said. "Short term, that competition has been good for consumers. Longer term, it will disrupt the quality of their wireless service." AT&T Wireless shares closed Monday at $8.25, up 7 cents. The company, which split from parent AT&T Corp. last year, is valued at $22.1 billion. Cingular is a privately held joint venture 40 percent owned by Atlanta-based BellSouth and 60 percent owned by fellow Baby Bell SBC Communications. BellSouth fell 8 cents Monday, closing at $32. SBC fell 53 cents to $33.47. << - Eric -