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To: 10K a day who wrote (141676)4/18/2002 3:27:24 PM
From: H James Morris  Respond to of 164684
 
>>when the cell phone rings...my monitor really wigs<<
Try figuring out the wireless pie.
>>You're hankering for a pizza and have a cell phone in hand. Why not go online?

That's the deal Motorola Inc. is pushing.

The Schaumburg, Ill., cell phone giant, searching for ways to sell more Internet-enabled handsets, has developed a "three-click" mobile pizza ordering system for Web-enabled phones, which Domino's Pizza tested last year in Las Vegas. Results from that trial show the wireless industry is set to revolutionize the pizza delivery business. Or perhaps the findings merit more study of the concept.

The answer depends on whether you ask Motorola or Domino's.

"This is easier than ordering over [a regular] phone, especially repeat orders," said Tim Krauskopf, a vice president of Motorola's Internet software and content group.

"Ordering online is more difficult than picking up the phone," countered Matt Maguire, Domino's vice president for information services.