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To: rkral who wrote (117547)	4/28/2002 3:01:17 PM
From: JohnG	Respond to of 152472

Ron. On talking up 1X before it is ready. Another big problem with doing this from a marketing point of view is that customers would tend to put off either upgrading existing phones or becoming new subscribers for a few months until the next great thing arrived. Clearly this would depress sales and growth. On the other hand, I agree that it would be wonderful if customers could be instantly educated on the uses and benefits of 1X the day they turned the network on. They would be morelikely to ramp up their use in a hurry Clearly there is a trade off between these two concepts that dictates that you start a little before the network is turned on , but not so soon as to kill sales. JOhnG