To: Sir Auric Goldfinger who wrote (9755 ) 4/30/2002 6:48:24 PM From: StockDung Respond to of 19428 "The sales director touts products, including a "James Bulb" 007 high-resolution camera with infrared illuminators" SeaView resurfacing New blood: Leaders turn to new product line Pamela Griner Leavy Staff Writer ST. PETERSBURG -- The future of SeaView Video Technology Inc. in St. Petersburg now rests with George Bernardich III, Marty Traber, Bill Lougheed and Cory Tellbuescher. Bernardich, chairman and chief executive officer, is a former J.C. Penney Co. Inc. executive who joined the ailing underwater video technology company in February 2001. He claims he's "scrubbed the company clean." Traber of Tampa law firm Foley & Lardner represents SeaView. Bernardich said Traber's guidance has helped get the company where it is now. Lougheed, formerly of Ernst & Young LLP, is now a technology auditor for Aidman Piser & Co. PA in Tampa. SeaView is a client. Tellbuescher recently left NetWise Technology Inc. in St. Petersburg to become SeaView's director of sales and marketing. He's also co-chairman of the St. Petersburg Area Chamber of Commerce Technology Council. Networking, Telecom Sign up to receive free daily business updates by email every weekday afternoon. Use Search Watch to watch for related topics, companies. Receive free Industry News via email. Choose from 46 different industries. Despite the addition of local technology, legal and accounting talent, SeaView's most recent annual report to the Security and Exchange Commission paints a murky picture. Bernardich described the Form 10-K for the year ended Dec. 31 as "about as much doom and gloom as you could possibly find." The document shows a $2.8-million annual loss, a negative $23,235 in working capital and $5,233 in cash and cash equivalents. The report states that the company's ability to continue depends on additional financing and that is has raised $170,000 in capital since Dec. 31. Meanwhile, SeaView remains under SEC investigation for fiscal year 2000 financial performance. Despite the financial picture and the SEC investigation, SeaView is moving forward instead of looking back, said Bernardich. SeaView's first goal is getting the technology out into the public eye so capital can be raised and a solid revenue base can be built, he said. "I would say we are 99 percent there until the SEC finishes their review," he said. "Although if it was something truly negative, they would have shut us down a long time ago (if they were going to)." Troubled history SeaView's troubles began mounting in 2000. Rich McBride, SeaView's founder, then faced accusations posted online by former employees that he hyped SeaView sales projections in news releases, a practice frowned on by the SEC under its Fair Disclosure regulation. SeaView was located in Tierra Verde at the time, and the Pinellas County Sheriff's Department was called to the company on more than one occasion about trespassing incidents, department records show. One incident on SeaView property included former staff members at a stockholders' open house. SeaView relocated to downtown St. Petersburg in February 2001. In May 2001, SeaView was named a defendant in a consolidated class action against it and Rich McBride. The pending lawsuit consolidated five nearly identical class actions filed against the company alleging the mistaking of sales and revenue figures, and misrepresenting the nature and extent of the company's dealer network. McBride died of a heart attack in October 2001. Back to the future But Tellbuescher is optimistic about SeaView's future. The sales director touts products, including a "James Bulb" 007 high-resolution camera with infrared illuminators and a transmitter that can send a signal 2,500 feet over a standard television set. Airport security systems and parking lot security needs offer extended markets for SeaView's surveillance products, Tellbuescher said. And he sees power line technology underlining SeaView's future -- the ability to offer broadband service through power grids, cable modems, cable television and telephone service, he said. SeaView is working with Nevada-based Wire21 Inc., which holds a patent on technology that sends a broadband signal internally over a network, said Tellbuescher. SeaView plans to send broadband signals over internal electrical networks and through power substation fiber systems, said Tellbuescher. "What we hope to see with this technology is a final-mile solution through midvoltage power lines," he said. "What we are trying to do is light up that fiber and run a signal across those lines to the home that will give broadband connectivity." Tellbuescher brings some energy of his own to the job and network connections, Bernardich said. "It allows me to focus on some of the strategic things the company has to do, and he can focus on developing the sales revenue base," Bernardich said. The CEO anticipates a company name change. "We will probably change the name of our company because it doesn't convey the business we are in, the power line technology business. We actually have the ability to translate voice, video data and audio over existing wiring." To reach Pamela Griner Leavy, call (813) 342-2479, or send your e-mail to pleavy@bizjournals.com.