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To: Eric L who wrote (117761)5/1/2002 10:05:41 AM
From: kech  Read Replies (1) | Respond to of 152472
 
Christiansen has a whole theory about how disruptive technology competes with dominant/incumbent technology that does a similar function. Usually the existing technology has higher performance and higher cost, while the disruptive technology has the potential in the future to offer the same or better performance at a lower cost, but doesn't do so currently. The dilemma is what to do now if you are an incumbent technology provider.

If Moore is talking about discontinuous innovation, the alternative technology is not dealt with as explicitly as does Christiansen. Moore is a marketing guy emphasizing types of users and how technologies move from one type, techie users, to another type, the mass market, as the market develops.