SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Leap Wireless International (LWIN) -- Ignore unavailable to you. Want to Upgrade?


To: Dennis Roth who wrote (1985)5/3/2002 12:55:22 PM
From: Dennis Roth  Read Replies (1) | Respond to of 2737
 
Leap to gear down, refocus operations
signonsandiego.com

By Bruce V. Bigelow
UNION-TRIBUNE STAFF WRITER

May 3, 2002

Leap Wireless is finished building out. Now it's settling in.

After taking on almost $1.9 billion in debt to launch its flat-priced wireless service
in 40 cities, Leap said yesterday it has reorganized its business to concentrate on
improving operations in its existing markets.

The move was expected, because Leap's winning bids for wireless licenses in 22
additional markets are ensnared in a legal challenge that NextWave
Communications has taken to the U.S. Supreme Court.

Harvey White, Leap's chairman and chief executive, cited "uncertainties"
surrounding the government's 2001 wireless spectrum auction as a factor in Leap's
decision to refocus its operations.

The shift means the San Diego company will eliminate 50 jobs nationwide   or
about 3 percent of its overall work force   as it gears down from a growth strategy
to running what it has. The cuts followed the elimination of 30 workers during the
first three months of the year.

Five of the latest cuts were at Leap's headquarters in San Diego, said Sarah
Thailing, a company spokeswoman.

It also means that moving trucks won't be hauling Leap's trademark lime-green
couches into any more cities. The overstuffed couches, which are part of the
company's marketing campaign, were last hauled to Buffalo, N.Y., for a snowy
February launch of Cricket service in Leap's 40th market.

The company's appeal is based on its low-cost approach: Customers pay a flat
monthly rate of $32.95 for unlimited local calling.

In a statement released yesterday afternoon, Leap said the job cuts will cost about
$860,000 in the current quarter, which ends in June. The company expects the cuts
will enable Leap to save $3 million by the end of this year   in addition to $3.6
million in expected savings from earlier reductions.

"This is beautiful," said Greg Gorbatenko, an analyst with Loop Capital Markets,
who predicted last night that investors would react favorably to the news. "They're
gearing down to more of a slower pace, and the market is rewarding financial
discipline and efficiency."

Loop Capital has no underwriting business with Leap, he added.


In its first-quarter financial results, Leap said it now has more than 1. 3 million
subscribers and remains on course to increase its customer base to 1.5 million by the
end of June.