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To: MeDroogies who wrote (369)	5/14/2002 9:56:56 AM
From: Elwood P. Dowd	Respond to of 4345

Dude, You're Gettin' More Than a Dell Computer `Dude'-Branded Apparel, Accessories Available Today AUSTIN, Texas--(BUSINESS WIRE)--May 14, 2002--If you are one of the many who can't get enough of "Steven" and the trademark tagline, "Dude, You're Gettin' A Dell," now you can take the stylish statement to the streets. Source: Dell Computer Corporation Dell (Nasdaq:DELL - News) today launched its newest line of products -- "Dude Gear" -- including Dude-branded T-shirts, caps, notebook backpacks and CD cases. U.S. consumers can purchase online at www.dell4me.com/dudegear. "We set out with a goal of making Dell more approachable for consumers and the response has been awesome," said Kurt Kirsch, director of new business development for Dell's Consumer Group. "Consumers can't get enough of `Dude' so we've given them some stylish ways to express their enthusiasm." Dell has made the following items available for sale: Dude T-shirts: The "Dude"-inspired logo appears on the front with the phrase "You're Gettin' a Dell" on the back. The cotton shirts have a subtle, cool look and come in white and navy blue. Dude Long Sleeve Shirt: This long sleeve shirt sports the same logo and tagline as the T-shirts. The high-quality cotton shirts come in black. Dude Baseball Cap: With this hip, khaki college-style cap, Dell "Dude" enthusiasts will have both comfort and protection from the sun or rain. Dude CD Case: This rugged carrying case is the perfect way to protect the tunes and computer discs. A unique and simple design, the Dell "Dude" case holds up to 16 CDs and has a hand strap for comfortable and easy carrying. Dude Notebook Backpack: This specially designed Dell "Dude" backpack offers multiple pockets to keep "on the go" people, such as students, organized. This deluxe silver notebook backpack is extremely versatile and includes a padded computer pouch, side cell phone pocket and a bottom compartment for shoes or workout gear. Samples of the Dell Dude merchandise have already been spotted at venues ranging from Times Square to the Sundance Film Festival and from the campus of UCLA to the slopes of Colorado. Dell worked with merchandise agency Bensussen, Deutsch & Associates to design the products. Customers will be able to shop for all items at: the Dude Gear main page (www.dell4me.com/dudegear) and from "Steven's" Web site (www.dell4me.com/dude). Photos and descriptions of all items are available.