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Biotech / Medical : Cardiac Science Inc. DFIB (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Marc Phelan who wrote (93)	5/15/2002 1:17:50 PM
From: Skywatcher	Respond to of 174

Cardiac Science and Institute for Applied Management and Law (IAML) Form Marketing Alliance to Promote Corporate Workplace Defibrillation Programs Featuring Powerheart(R) AED Marketing Alliance Provides Access to IAML's Client Base of 20,000 Leading U.S. Corporations IRVINE, Calif., May 15 /PRNewswire-FirstCall/ -- Cardiac Science, Inc. (Nasdaq: DFIB - News) a leading manufacturer of life-saving, automated public access defibrillators (AEDs) and privately-held Institute for Applied Management & Law (IAML), the nation's leading provider of employment law seminars and workplace health and safety education programs, today announced a joint marketing agreement to promote Cardiac Science Powerheart® AEDs to IAML's client base of more than 20,000 public and private corporations. According to Cardiac Science President and CEO Raymond W. Cohen, IAML will provide education and training on workplace defibrillation programs to its clients featuring Powerheart AEDs. Marketing initiatives will include direct mail pieces, brochures, seminar curricula and an educational video module on the importance of deploying AEDs in the workplace. AEDs are easy-to-use automated life-saving devices that deliver an electric shock to the heart to halt rapid and chaotic heart activity -- sudden cardiac arrest (SCA) -- and restore a normal heart rhythm. AEDs were first adopted by police, fire and emergency medical personnel are now being widely deployed at workplaces, airports, schools, military facilities, shopping malls, stadiums, casinos, government and commercial office buildings. IAML President Eric Jackson stated, "Employee safety is at the forefront of the issues facing corporate America. The development of a workplace defibrillation program combined with appropriate employee training is a cost-effective safeguard against a potentially avoidable tragedy. Our alliance with Cardiac Science will help us to better educate our customers as to the value of defibrillators in the workplace and will provide our customers access to the most user-friendly and sophisticated AED technology available." "IAML is a clear leader in workplace training and education in the U.S.," said Michael D. Gioffredi, Cardiac Science's Vice President Sales and Marketing, "Creating awareness about the treatable nature of heart attacks in the workplace begins with education. Most people are unaware that 95 percent of those who suffer sudden cardiac arrest in the workplace do not survive; however, the tragedy is that most of those stricken with SCA could be saved if a defibrillator was readily available. Access to key decision makers who make up IAML's corporate client base will facilitate increased awareness of this critical issue and provide us with an excellent opportunity to expand Cardiac Science's share of the fast growing corporate segment of the public access defibrillation market." This will provide GREAT visibility for our product in particular! CC

To: Marc Phelan who wrote (93)	5/20/2002 12:36:19 PM
From: Skywatcher	Respond to of 174

Cardiac Science Powerheart(R) AED Named Best Medical Product/Technology By American Electronics Association IRVINE, Calif., May 20 /PRNewswire-FirstCall/ -- Cardiac Science, Inc. (Nasdaq: DFIB - News) today announced that it has received the 2002 American Electronics Association (AeA) High Tech Award in the category of Best Medical Product/Technology for the new Powerheart® automated external defibrillator (AED). The Award, presented by the Orange County AeA Council, was announced on Thursday, May 16. The Powerheart AED, which received FDA approval in February 2002, was designed to be the easiest to use and most technologically advanced public access defibrillator for the emergency treatment of victims of sudden cardiac arrest. The Company currently ships the device to customers throughout the U.S. and distributors around the world. Powerheart AED represents a considerable leap forward in the science and usability of public access defibrillators and paves the way for broad deployment of the new life-saving device in public places to combat sudden cardiac arrest, the number one killer of Americans while they are at home, work or play, accounting for over 250,000 deaths each year. The new Powerheart AED eliminates the need for the rescuer to determine whether or not the cardiac arrest victim has a pulse prior to attaching the defibrillator device and it can continuously monitor a conscious victim's heart rhythm after they have been revived, thereby protecting the victim against the reoccurrence of a subsequent cardiac arrest until they can be admitted to a hospital. CC