Hey weeeeeee. Could go more-see. I remember when PRIM was PRIME, I think. LOL There is a PRIM Disussion Board private room a Yahoo I was in last year, I will find the link in my Yahoo mail and be back in time if I can. NOPE Can not find it was called the BELGIM DISUSSION GROUP but I did find this, it has a comparison dated July 2001 with a Smart Card Co trading at a uck on the OTCBB READ THIS OLD PROMO DD( Not Mind must have been friends I lost track of so e mail me if you are still arround I worked PRIM way back all SEC Declared ...chucalo@aol.com LOL www.chuckapublicrelations.com PRIM NOT mentioned there this year. BTW This one is even ONE and a half CENTS now and IN FLORIDA...check it out maybe some Joe Copia SYNERIES : stockhouse.com READ: "" Our profile last night PRIM is up 17% in early trading today on heavy volume for that stock. If you still haven't read up on PRIM go to our website for full DD!
Also, check out MSYS.
The Basics
Symbol: MSYS
Name: Marketing Systems USA, Inc.
IR Web Site: Marana Group coverage of MSYS
52-week Trading Range: $1.45-$3.45
Price as of 07/23/2001: $2.75
Bid: $2.67 Ask: $2.77
Shares Outstanding: 14,000,500
Estimated Shares in Float: 4.0 Million
Market Cap: $ 38.50 Million
Market Stock Trades On: OTC BB
Press Releases: MSYS News
Message Board: RagingBull MSYS Board
Corporate Overview
Marketing Systems USA, Inc., publicly traded on the OTC BB exchange under the symbol (MSYS), is a product/service driven marketing company that targets the disposable income of college students using new and existing "hi-tech'' marketing methods coupled with a strong on-campus presence to expand and insure its loyal consumer membership base. (MSYS) is redefining and setting new parameters for the use of the internet and "smart card'' technology within a 17 to 24 year old demographic that lives and thrives on "hi-tech'' methods for communication and consumerism.
Marketing Systems USA, Inc. through their wholly owned subsidiaries, Student Member.com, Member's Choice, and Member's Travel is the first US company to use the smart card in an open environment that will allow its membership to use the card anywhere in the U.S. In conjunction with the giveaway of 600,000 Student Member "smart cards'' merchants are being established that generate revenue for the company while simultaneously offering a discount loyalty program to the holders of the cards. The web-sites of Student Member and Member's Choice offer students an interactive place to play games, compete in contests, win free trips, view photo galleries, find a date, and make their purchases for goods and services. The Member's Choice.Net site offers the membership the ease of purchasing on a national basis from more than 200 manufactures representing more than 100,000 products. The Student Member.com site offers the membership the ease of purchasing on a local basis from a web portal design that personalizes their university and the participating merchants involved in the loyalty "smart card'' program. (MSYS) through Member's Travel will continue to lead the student travel market from 6,600 student travelers in 2001 to 20,000 students in 2002.
Recent Events
On July 18, 2001 MSYS announced that they are going to partner with USAOneStar.Net to offer various 'cutting-edge' telecommunications products and services to the college student market through MSYS' established sales organization. Also in this press release, President and CEO of MSYS, Mark A. Seyforth noted "Our Member's Choice subsidiary has secured contracts with over 200 major manufacturers and distributors offering more than 100,000 name-brand products and services to the student members of our cooperative shopping network.'' We believe the various telecommunications services provided by USAOneStar.Net, Inc. are highly compatible with this marketing model. Member's Choice will also market the telecommunications services over a website developed by SM.com, which expects to enroll 225,000 students during the next twelve months.''
On July 2, 2001 MSYS president was interviewed be WallStreetReporter.Com. The audio interview can be heard by clicking here .
On June 27, 2001 MSYS announced DJ Skribble who has forged a presence in almost every area of today's cutting edge music/pop culture, signed with Student Member, a subsidiary of (MSYS) for an on campus promotional campaign at thirty colleges beginning September 2001. The fact that MSYS has signed someone who has a world renowned presence and huge young following, proves that MSYS is in this for the long haul. This move was extremely intelligent on MSYS' part as I believe this could be the catalyst that gives them that national exposure they need to jumpstart their business plan. The signing of DJ Skribble could pay enormous dividends to MSYS. If they can sign somebody with this amount of fame, I am sure it won't be too difficult for them to get more high-profile names involved with their business.
Business Plan
(The following info is taken from a a recent question/answer session with CEO Mark Seyforth.)
"MSYS has two types of members in its program: (1) The typical "shopping member," such as students who get a Smart card free -- they use it for the local merchant program, to travel, or to shop online; & (2) A "premiere member," who works on behalf of MSYS on a commission basis.
College students earn $75 each time they set up a participating merchant. The merchant pays $375 to join, giving MSYS $300 per merchant. The merchants are local to each university. There are about 2,000 student representatives at about 200 universities so far.
A merchant, in addition to the initial $375 cost, pays MSYS 10% of the selling price of everything sold to people who use the Smart card. Some of that is paid to the student who set up the merchant. That ongoing income to the student is a high motivation to set up as many merchants as possible. One interesting aspect of the program is that the merchant must use a new terminal to put credit cards through. MSYS gets a percentage even when cards other than its Smart cards are put through the new terminal.
Students also make an income by disseminating the cards. The student representatives are very excited about this program, because MSYS can do all kinds of fun things for them. One example -- if a student gets 15 kids from their Greek house to go on a Spring Break trip sponsored by MSYS, the student gets the trip for free. MSYS' goal is to place at least 600,000 cards in the coming 12 months. That should be easy when you're giving the cards away free.
Other highlights of their business plan include:
MSYS consolidated all the operating companies into one location.
Management is actually using the Smart card technology in an open environment. A closed environment means things related only to the campus, such as meal programs or library cards. An open environment means you can use the Smart card outside the campus at merchants from all different categories & involve them. This is something new; no one has done this. The possibilities in taking the Smart card into this open environment & involving outside merchants & businesses are endless.
This program creates sophisticated information & data mining for MSYS. For example, the Smart card can tell that you buy pizzas on Tuesday & hamburgers on Thursday. Knowing where students spend money & for what can be valuable information to the corporate community.
On the travel side of MSYS' business, it did 6,600 trips for students last year. This year it expects to do 20,000.
This program can be expanded to serve the interests of all sorts of organizations that need to raise money.
Smart cards are the future of credit cards because they are so secure. MSYS is in the forefront of this trend.
On 6/12/2001, MSYS signed The Marana Group to do a nationwide IR campaign.
Students accept the latest hi-tech methods much more readily than the rest of the population."
As you can see, MSYS has a very streamlined well thought out business plan. Marketing companies can usually become profitable and produce a lot of revenue in a little amount of time with a viable business plan. With MSYS paying out commission on products sold to students, they waste no money on high salaries and their representatives are walking advertisements on the campus ground, ballooning exposure for MSYS. MSYS' innovative open environment offers the chance for MSYS to make very profitable alliances with merchants and businesses outside of the campus. One aspect that really catches my eye, is that MSYS has a lot of potential revenue streams and what is really special is that all of their businesses have a very synergistic property. They are good businesses alone, but when they can work together, they are leaps and bounds better, increasing revenue and cutting expenses.
Sales Outlook
Here's a direct quote by CEO Mark Seyforth about MSYS' prospects:
"This year we were looking at a number of about $17 million in sales. That's a combination of our travel program already in place & the new merchant program & online shopping. If you look at what we've actually laid out over the next three years, we feel like we're going to do at least $70 million our second year & probably at least about $135 million the following year. The reason for that, again, is because we'll have a massive number of members involved & a lot of members that will be actually working to help us take this from college to college. Currently, we're on 200 college campuses. Our model says we're going to double that every year."
Management
Well, you couldn't ask for a much better person to lead a marketing company than Mark A. Seyforth. This is not the first time he started a successful company, Mark founded Seyforth Laboratories, which generated over $100 million in annual revenues through 160,000 distributors and 250 employees. This guy knows what he's doing and has the experience that it takes to run a successful business with out making the mistakes that many inexperienced CEO's make. (MSYS) has an existing sales force of (20) regional managers and 2,000 campus representatives marketing to over 200 universities in the USA.
Market Potential
Simply said, the markets that MSYS is penetrating are enormous. Their targeted demographic is truly a gold mine. Here are some quick facts about this:
Students spend 14.8 billion in travel annually. 14.5 million college students have the purchasing power of $70 billion. Globally, about 4 million smart cards will be issued by Universities this year, growing to over 6 million by 2004. DSA sales in the USA are over $24 billion annually.
Investor Relations
For additional information, including a copy of the updated financials and due-diligence information for Marketing Systems USA, Inc., please contact Jack Baker at The Marana Group, Inc. (866) 483-4146 or visit our web-site at www.maranagroup.com.
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