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Technology Stocks : EMC How high can it go? -- Ignore unavailable to you. Want to Upgrade?

To: Gus who wrote (14245)	5/19/2002 12:43:47 PM
From: pirate_200	Read Replies (1) \| Respond to of 17183

Repost: EMC's manufactured market share numbers We've been through this previously: EMC double-counts their NAS and SAN revenue. Per example, I include again for probably the 10th time, a description of this game for the one quarter that EMC actually admitted doing this in their quarterly conference call. Note that since that time, they won't divulge or talk about the double-counting. I'll also again state: why won't anyone from EMC come out and explain this all for us? I'll gladly retract this note given an explanation of "why the math doesn't work". Repost: EMC's manufactured market share numbers ======== See: Message 16737798 ======== > You don't even friggin' understand the basic definition of NIS > -- SAN (includes SAN/NAS hybrids) plus NAS (includes SAN/NAS > hybrids) less SAN/NAS hybrids > Double-counting revenue ordinarily means cooking the books, > a criminal offense. That's right. EMC doesn't put this SAN/NAS breakout in their 10-Q, because then they would be committing a crime. Double-counting in the SAN and NAS segments. If there were no double counting, there wouldn't be anything to subtract in the NIS equation above. The reason "less SAN/NAS hybrids" exists is because that portion is being double-counted in the SAN and NAS segments. You either understand this and are playing dumb, or you are severely math challenged. If you can't figure out the math equation, ask yourself why the phrase "SAN/NAS hybrids" exists in both the SAN and NAS part of the equation and also gets subtracted out in the end. Follow the math for last quarter: 1. EMC says their NIS revenue (SAN+NAS) was $449M. 2. EMC said the SAN revenue was $385M. 3. EMC said the NAS revenue was $148M. $385M and $148M is $553M, why isn't the NIS number $553M rather than $449M? The reason, is that "hybrid" revenue is counted both in the SAN and NAS market segments, so if EMC left it in, they would be reporting non-existent revenue. So, $84M has to be subtracted out to report the real revenue $449M. If you don't think this is true, then EMC has $84M of revenue that they aren't reporting because they are reporting $449M in revenue for both SAN and NAS, not $553M. EMC reports the "hybrid" revenue in both the individual SAN and NAS segments. Most likely, the major portion of the hybrid revenue is put into the NAS numbers, but I'm sure they juice numbers in both segments. EMC could have easily said we have $84M split between SAN and NAS, let's split the $84M. If so, SAN would be $343M and NAS would be $106M, the total (NIS, SAN+NAS) would be $343M + $106M or $449. The math works. Instead, some "genius" in EMC marketing says let's count the "hybrid" revenue both in the SAN and NAS markets individually to boost our market share. The sad part is that the analysts on the conference call apparently can't do math either. That, or they have enough interest in not exposing the fallacy that they refuse to ask the question publicly on the conference call. And if there's anyone that works for EMC that can explain this creative marketing for us, please post. I'm fully willing to retract all this if someone simply shows me the math. ========