To: PCSS who wrote (601 ) 5/23/2002 10:41:23 AM From: Elwood P. Dowd Read Replies (2) | Respond to of 4345 and then there's this challenge Thursday May 23, 9:59 am Eastern Time Bear Stearns Analyst Says Dell May Be Eyeing Printer Market Donna Fuscaldo Dow Jones Newswires NEW YORK -- Dell Computer Corp. , king of the low-cost business model, may be setting its sights on the printer market, said Andrew Neff, an analyst at Bear Stearns. ADVERTISEMENT Mr. Neff, who had a one-on-one meeting with Dell Chairman and Chief Executive Michael Dell Wednesday in Austin , said the company wants to capture ink revenue, which traditionally has higher margins and is considered a crown jewel for competitor Hewlett-Packard Co . . While Mr. Neff said Dell didn't give a specific answer or details as to the company's printer strategy, he said his read was that Dell wanted a piece of the market, considering it wants the revenue from ink cartridges. "We get the sense Dell is trying to raise the competitive heat among printer vendors," Mr. Neff wrote in a research report Thursday. "It appears to us Dell has not made a decision yet, but is working through the options." Currently, Dell sells printers made by H-P, Lexmark International Inc. , Canon Inc. (CAJ), and Epson, but Mr. Neff said the company doesn't get any revenue from ink cartridges since they are typically bought in retail stores. Like with razors and blades, the ink cartridges, not the printers, are seen as the money makers for printer companies because of the recurring revenue stream. So how is Dell going to attack the printer market? Mr. Neff said there are multiple possibilities, including an acquisition, striking an original equipment manufacturing relationship with a top vendor in which Dell puts its name on the printer, convincing H-P and Lexmark to give Dell a share of ink revenue, or Dell making its own printers. The analyst noted that an acquisition isn't likely because acquisitions aren't "Dell's style." Nor is it likely Dell will make its own printer, noted the analyst. While Dell didn't provide any hints on timing in its possible entry into the printer market, Mr. Neff is pegging it at six to 18 months. He said Dell getting into printers could have a negative impact on H-P, since the printer business is H-P's primary source of profitability. An official at Dell wasn't immediately available for comment. - Donna Fuscaldo, Dow Jones Newswires; 201-938-5253; donna.fuscaldo@ dowjones.com