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To: limtex who wrote (119236)	5/23/2002 8:53:58 AM
From: Cooters	Respond to of 152472

Samsung Telecommunications America Announces Exclusive Sponsorship Agreement With Britney Spears I understand Nokia is working on a similar program with Rosie O. Rosie packs on a few extra pounds. No problem. Get the new Rosie 245* faceplate.* Samsung Becomes Official Wireless Handset Manufacturer for Britney Spears Including Sponsor of 33-City Tour, Retail Marketing Programs DALLAS, May 23 /PRNewswire/ -- Samsung Telecommunications America (Samsung) and Britney Spears today announced a long-term, multi-tier sponsorship agreement positioning Samsung as the official wireless phone manufacturer of Britney Spears and her "Dream Within A Dream" concert tour. This agreement provides Samsung the opportunity to use Spears' popularity as a vehicle to promote its three, soon-to-be launched wireless phones, the SGH-r225M, SPH-a500 and SPH-n400. Additionally, Samsung's sponsorship includes promotional activities surrounding the Britney Spears 2002 "Dream Within A Dream" concert tour, as well as retail point of purchase materials and multimedia elements in retail stores across the United States and Canada. Samsung's sponsorship of Spears is the company's latest high-profile marketing initiative and underscores the handset manufacturer's emergent position as a top-tier wireless phone maker. "We believe that connecting Samsung's brand and products with Britney will resonate strongly with consumers," said Pete Skarzynski, senior vice president of wireless terminals for Samsung Telecommunications America. "Britney has developed such a tremendous fan base through her passion for her music, her sense of style and her energetic performances. These qualities make this a very exciting sponsorship for Samsung." "Dream Within A Dream" Concert Tour Samsung is promoting its sponsorship of Britney Spears' 33-city 2002 "Dream Within A Dream" concert tour with an aggressive radio advertising buy in each concert market and radio promotional contests allowing winners to attend pre-concert sound checks and view the concert from a VIP suite. Winners will be transported to and from the concert via a Samsung-wrapped luxury bus. As the official wireless handset manufacturer for Britney Spears, Samsung will showcase wireless handset displays and interactive exhibits at each concert venue. These displays also will serve as consumer destinations tied into retail promotion and coupon distribution activities. Additional in-venue support will include extensive signage and product promotional videos prior to each performance. Wireless and Web Promotions On May 5, 2002 Samsung joined WFX: Wireless Fan Access to launch "Britney WFX," the official Britney Spears wireless fan club. Britney WFX debuted in approximately 500 Best Buy stores, providing fans with a "virtual backstage pass" to Britney's world. Through this partnership, fan club members receive surprise voice and text messages from Britney Spears, lifestyle and fashion tips, exclusive logos and picture messages, horoscopes, fan polls and monthly contests and prizes right on their wireless phones. Samsung also retains the right to develop marketing elements that leverage Spears' popular Web site, www.britneyspears.com , as a means of providing fans and consumers with information about the company's latest wireless phones and promotional activities related to Britney Spears. Samsung Telecommunications America Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's Web site at www.samsungusa.com . Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. About WFX, LLC New York City-based WFX, LLC is a wireless entertainment network dedicated to the production and retail distribution of products compatible with all major digital handset manufacturers and carriers. WFX's proprietary programming takes advantage of current wireless technology and utilizes a combination of music, voice messages and text-based data to deliver a unique, real time entertainment experience featuring the world's leading music and cultural icons. MAKE YOUR OPINION COUNT - Click Here tbutton.prnewswire.com SOURCE Samsung Telecommunications America CO: Samsung Telecommunications America; Samsung Electronics Company, Ltd.; WFX, LLC ST: Texas, New York SU: LIC prnewswire.com 05/23/2002 08:01 EDT