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To: waitwatchwander who wrote (884)5/27/2002 4:06:41 PM
From: waitwatchwander  Read Replies (1) | Respond to of 948
 
ELECTRONIC PRICES ... Eldat expecting 50% sales increase

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So perhaps it's on the cost side that new retail technology will really pay off, and hi-tech solutions such as electronic shelf labeling are already beginning to prove their worth.

Controlled from a central computer via infrared or radio links, electronic shelf price labels can do a lot more than just display prices and bar codes.

For example, a shopkeeper wanting to cut prices on fresh fruit at the end of the day (a practice illegal in much of Europe but not in Britain) would need to just hit a few keys on a PC or hand-held terminal.

Shelf labels can also show how much of a particular product should be displayed on shelves - useful in optimizing display area - and help in stocktaking by indicating how many items should actually be there.

Customers on loyalty schemes could also benefit. Using a special keyring transmitter, customers can call up their own special discounts or loyalty point offers on a shelf label or overhead display.

Jean Paul Boubal, European director of Eldat, an Israeli supplier of electronic shelf label systems, said the company had supplied some 300 installations in Europe - customers include France's Leclerc and Germany's Rewe - and expected sales to leap 50 percent over the coming year.

"This is a step toward a new way of selling. It could be linked up with electronic displays on shopping trolleys to tell consumers about discounts on offer in the next aisle," he said.
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