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To: LPS5 who wrote (27)5/30/2002 3:32:38 AM
From: Libbyt  Respond to of 2534
 
the Philip Morris campaign had a counterproductive influence

Hmmmm.....it sounds like Philip Morris has a successful new "ad campaign", that benefits Philip Morris.

The ads seem to appeal to the contrary nature of many teens, and are "distinctly counter" to expert findings that have found that directly telling teens not to smoke only encourages them

Directly telling a teen to do anything IMO seems to raise their "contrary nature"! Teens IMO want to be treated as adults, and given the responsibility and the freedom of making their own choices....right or wrong.

I would love to see less teens and adults smoking, since the associated health problems are so widely known. However, it sounds as though this attempt to regulate a change in behavior and choices for teens is backfiring.