To: Mr. Whist who wrote (259847 ) 5/31/2002 9:42:39 AM From: greenspirit Respond to of 769670 O’Reilly Ratings Flap Thursday, May 30, 2002 11:22 a.m. EDTnewsmax.com Earlier this week NewsMax reported that Bill O’Reilly’s new syndicated radio program was not off to a good start. NewsMax quoted a source familiar with New York’s WOR, O’Reilly's flagship station, who told NewsMax that initial Arbitron ratings showed O’Reilly’s ratings peaked in the opening few days after his May 8 launch, but have quickly fizzled. O’Reilly was quick to call NewsMax to inform us that Arbitron has not published any such ratings. NewsMax checked with Arbitron, the mother of all radio rating agencies. They backed up O’Reilly. Though ratings for shows are constantly being tabulated, they are only published at set intervals. The first numbers affecting O’Reilly’s May launch won’t be available until June, with more details following this summer. Arbitron assures NewsMax that tabulated data would not be revealed, either verbally or in written form, by Arbitron officials to any individual associated with WOR, or anyone else, until the data is officially published. NewsMax will take Arbitron at its word on this one. But, as we noted to Bill O’Reilly, NewsMax had a source it deemed "solid" that provided us with the information. We reminded him that the same source provided NewsMax with information last December that O’Reilly was in full-scale negotiations with WOR, that his new radio program was "a done deal" but that the station was not going to run his show live, head-to-head against Rush. (See: O’Reilly on Radio: It’s a ‘Done Deal’) NewsMax broke that story and the information turned out to be dead on. At that time, and soon after, O’Reilly denied publicly that he had any negotiations ongoing or was implementing plans to launch his new show. O’Reilly said he had suspended all activities related to his radio show after it was revealed that Rush Limbaugh had suffered significant hearing loss. When it became clear that O’Reilly’s show was indeed going to launch this spring, Internet reporter Matt Drudge openly called O’Reilly a "liar." Since then, O’Reilly has stated that Drudge is leading a right-wing cabal to undermine his show, in hopes of helping Rush Limbaugh maintain his supremacy on talk radio. Apparently, O’Reilly has now linked NewsMax to the conspiracy. After our story this week, O’Reilly mentioned on both his radio and cable show that unnamed "right-wing" web sites were continuing to publish false information about him and his program. All of this was news to us at NewsMax. If there is a conspiracy, NewsMax has yet to be invited to any of the smoke-filled sessions held by the conspirators. As our editor, Christopher Ruddy, pointed out to Mr. O’Reilly, no other web site has chronicled his ratings success, and that of Fox News, in their overthrow of CNN as the cable news leader. Ruddy noted that had NewsMax been provided positive information about his radio show, and his rating success, we would have trumpeted that story as we have the many pro-O’Reilly stories we have published for years. NewsMax may be fallible - though we’ll put our record up against any major liberal media outlet anytime - but we are still the "no spin zone" site. We wish Mr. O’Reilly the best. Competition is good, and O’Reilly’s voice on the national scene has been welcomed. But we also call them as we see them. O’Reilly’s radio show has been over-hyped (it has nowhere the 10-15 million listeners its syndicator claims), has gotten off to a bumpy start, and his show has been almost universally panned. This week the New York Daily News reported that O’Reilly friend Don Imus is saying that "he isn't impressed with the show so far." Imus told the paper, "O'Reilly s----. It's much more difficult to do radio than anyone thinks." Another O’Reilly fan, legendary KABC broadcaster Ray Briem, says he can’t listen to O’Reilly’s new show. His urgent advice to O’Reilly: "Change the format and tackle controversial issues."