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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?


To: Mike Buckley who wrote (51614)6/3/2002 11:11:45 AM
From: Eric L  Respond to of 54805
 
re: "The Chasm Companion" by Paul Wiefels of Chasm Group

In "The Chasm Companion", The Chasm Group's Paul Wiefels presents readers with implementation strategies and new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books Crossing the Chasm and Inside the Tornado. Wiefels' step-by-step fieldbook is organized around three major concepts:

* How high-tech markets develop
* Creating market development strategy
* Executing go-to-market programs based on the strategy.


"The Chasm Companion"


Paul Wiefels
Geoffrey A. Moore (Introduction)

Amazon Price: $24.95
This item will be published in July 2002
Paperback: 288 pages
Publisher: Harperbusiness; ISBN: 0066620554
1st edition (July 2002)

amazon.com

- Eric -