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Strategies & Market Trends : Zeev's Turnips - No Politics -- Ignore unavailable to you. Want to Upgrade?

To: Zeev Hed who wrote (88484)	6/29/2002 12:56:27 PM
From: lh56	Respond to of 99280

zeev, i think the argument is that NKE has experienced some agonizing reappraisal and decided they're done providing lunch for SKX. MJ (not mj) is over the hill as a prime time marketing icon and they need a fresh approach to the next gen. i don't know if they'll be successful, but, their advertising muscle is formidable and the potential to marginalize SKX is real. it's more of a 'headsup' notice than a 'done deal' notice. fwiw, bwdik, jmho, etc... larry