To: Dayuhan who wrote (2328 ) 8/8/2002 9:19:18 AM From: X Y Zebra Respond to of 5130 It strikes me that ultimately the answer to this might lie in the US. Is interest in the game widespread enough to successfully market, say, the Champions League to US TV audiences? If they could successfully pull in a significant US TV audience, a good amount of money could be made. As usual you are correct... in this instance, it seems that "US Interest" may include corporation's interest in the world wide audience, now being recognized more openly and aggressively... The only downside of it (as with any sport), football will now be even more integrated into the sphere of influence of the "suits". ------------------------------------------- Source: e-Signal News feed Real Madrid Scores With PepsiPepsiCo Beverages International Reaches Agreement With Spain's Premier Football Club PR NEWSWIRE - August 08, 2002 09:11 MADRID, Spain, Aug 08, 2002 /PRNewsire-FirstCall via Comtex/ -- Further establishing its foothold on the world's biggest sports stage, PepsiCo Beverages International (PBI) signed a global marketing pact with Real Madrid Club de Futbol. Brand Pepsi continues its links to football's greatest clubs through an agreement with Real Madrid, named "Club of the Century" by FIFA last year. "Football delivers excitement like no other sport in the world and Real Madrid is among the elite teams in terms of championships and fan recognition," said Antonio Lucio, Chief Marketing Officer, PepsiCo Beverages International. "As a company, Pepsi has recognized the passion that world-class clubs and players bring out in their fans and our goal hasn't changed -- give fans more of what they want -- access to the best." Pepsi's relationship with football began in 1997. In addition to the Manchester United, and players like Beckham, Carlos, Rivaldo, and Raul, Pepsi's relationship with Real Madrid brings football's passion closer to the fans through advertising and promotional activity. "A global partner like Pepsi is a great fit for our club as we share many of the same values for winning," said Jose Angel Sanchez, Marketing General Manager, Real Madrid. "Our club's championship heritage is based on having the best players, coaches, and training -- aspirations that we know we have in common with Pepsi." PepsiCo Beverages International is a division of PepsiCo, Inc, based in Purchase, New York, USA, and operating in more than 170 countries outside of the US and Canada. Its major carbonated soft drink brands include Pepsi, Pepsi Light, Pepsi Max, 7UP, and Mirinda. PBI's portfolio also includes functional beverages like Tropicana juices and juice drinks, Aquafina bottled water, SoBe teas, and Gatorade isotonic drinks. MAKE YOUR OPINION COUNT - Click Here tbutton.prnewswire.com SOURCE PepsiCo Beverages International CONTACT: Charles Nicolas of PepsiCo Beverages International, +1-914-253-2662 - US, or Carmen Abril of Pepsi Bottling Group, +34-91-3829300 - Spain; or Jose Angel Sanchez of Real Madrid, +34-91-7457500 - Spain URL: prnewswire.com pepsi.com Copyright (C) 2002 PR Newswire. All rights reserved.