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To: Cactus Jack who wrote (182232)7/22/2002 11:41:00 PM
From: sammaster  Read Replies (1) | Respond to of 436258
 
pfizer reps are really playing up the cardiac risk of vioxx...
now with its purchase of pharmacia it will get bextra/celebrex and no longer have to pay royalties...
im sure they will jettison the non-core assets of pharmacia like it did with WL and do stock buyback/reduce debt...
pfizer marketing force can greatly increase sales of any product which is why it gets good comarketing deals like it did with celebrex and gets higher margin business by not having to invest so much in product development..this justifies the higher price/sales ratio