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To: L. Adam Latham who wrote (168595)7/23/2002 5:02:24 AM
From: Amy J  Read Replies (1) | Respond to of 186894
 
Hi Adam, financial companies have not written down their unrealized losses and there is no one that can make them do it, so there's a lot of unrealized losses out there floating around the public doesn't know about. They're just pushing out the losses into the future, hoping and hoping they can cover with gains at some future point. Some day, there's going to be a reckoning for the banks.

I wish the banks would just take the hit on August 14 like it's reported everyone else plans on doing. The best way to protect the brand is to do it all on the same day.

When you have a lot of companies reporting their "surprises" on the same day, there's less risk for any one of them to be singled out by the media. So, if the banks were smart, they'd get the bad news out on August 14. There's no way the media can cover all of them, so the longer they wait past August 14, the longer they could damage their brand value.

Regards,
Amy J