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To: E_K_S who wrote (25114)	7/29/2002 8:11:52 PM
From: SemiBull	Respond to of 25814

Samsung Selects LSI Logic ZiVA DVD Decoder for High-Volume, Mainstream DVD Players - Higher integration and lower BOM and total system cost enable consumers to experience the benefits of DVD video quality - Over 11 million ZiVA decoders shipped to Samsung to date (http://www.lsilogic.com/products/consumer/dvd/#dvd_playbackrecorder ) MILPITAS, Calif., July 29 /PRNewswire-FirstCall/ -- LSI Logic Corporation (NYSE: LSI - News) today announced that Samsung Electronics is utilizing the LSI Logic ZiVA(TM)-4.1 DVD decoder for Samsung's latest line of mainstream DVD players. The ZiVA-4.1 provides a high level of system integration combined with superior video and audio quality, allowing Samsung to bring consumers a family of cost-effective DVD products. In-Stat/MDR forecasts that the DVD player market will demonstrate continued growth, with MPEG-2 units shipping growing more than 60% from 2002 to 2006. "The new Samsung DVD players address the mainstream market with high-quality DVD playback functionality, which is the highest volume segment of the DVD market," said Didier LeGall, vice president and general manager, Home Media Products division, LSI Logic. "By using ZiVA-4.1, Samsung enables consumers to truly enjoy the benefits of DVD players at consumers-friendly price points. Samsung and LSI Logic have been working closely together since the launch of DVD, with Samsung utilizing more than 11 million units of our ZiVA decoders to bring consumers the best in home entertainment." The LSI Logic ZiVA-4.1 is a fourth-generation DVD solution that integrates MPEG-1 and MPEG-2 digital video and multi-channel audio decoders and a dedicated 54-MIPS audio DSP. ZiVA-4.1 offers high levels of integration for lower bill of materials and cost; robustness for flexible product implementations; and the ability to enable unique audio and video features. Such features include MP3 audio playback, WideSound(TM), RealSonic(TM) Concert Hall, Phantom 3D surround, and Graphics Equalizer, multi-speed motion forward and reverse, multi-level zoom and screen fit. Samsung's latest DVD player models utilizing ZiVA-4.1 include: DVD-S221, DVD-S222, DVD-S321, and the DVD/VCR combination device, DVD-V2000. "Our relationship with LSI Logic has lead to the development of a wide range of Samsung DVD-player models," said Mr. Y.S.Park, vice president of DVD R&D, Digital Video System Division, Samsung Electronics. "LSI Logic is a worldwide leader in digital media processing, with a complete line of cutting- edge products that deliver digital entertainment into and throughout the networked digital home. Working together with LSI Logic, Samsung has been able to provide both cost-effective and robust DVD products to the market." About LSI Logic Corporation LSI Logic Corporation is a leading designer and manufacturer of communications, consumer and storage semiconductors for applications that access, interconnect and store data, voice and video. In addition, the company supplies storage network solutions for the enterprise. LSI Logic is headquartered at 1621 Barber Lane, Milpitas, CA 95035, lsilogic.com . Notes to Editor: 1. All LSI Logic news releases (financial, acquisitions, manufacturing, products, technology etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company's external website, lsilogic.com . 2. LSI Logic, the LSI Logic logo design, ZiVA, RealSonic and WideSound are trademarks or registered trademarks of LSI Logic Corporation. 3. All other brand or product names may be trademarks or registered trademarks of their respective companies. 4. Please do not assign a Reader Service number to this release. SOURCE: LSI Logic Corporation