From the Great Mu who now seems to be a better source than Rona Barret:
The Daily Burton - the Storage Market
By Adamson Rust: Thursday 08 August 2002, 12:03
RIGHT WHEN IT PLANS its 90 day review after taking over Compaq, HP is getting well cocky about the storage market, according to information partners get but the INQUIRER only sees. HPQ says it expects an explosion of fear, uncertainty and doubt (FUD) from IBM, EMC, Dell and others but reckons it's dictating the ground rules for the still lucrative market, according to sources deep inside the firm.
For example, it appears that EMC is hitting the HPQ storage people with said FUD but the lads and lasses in the HDD biz reckon this is because they're "frit" now.
EMC – tee hee It appears HPQ had an internal dialogue for some years asking itself whether EMC was a good firm to compete with or just an arrogant firm with some advanced technology.
But now HPQ reckons EMC is in meltdown from the XP512-Hitachi platform and Shark at the high end and old Compaq down there at the dirty end of distributed storage.
In fact, HPQ Burtonville reckons EMC is an acquisition target, maybe by Dell – sheesh! What a corker!
Why. Well, EMC introduced the Symmetrix 8230 48-disk CLARiiON killer two years after killing the 32-disk 3630, and just a few weeks after then Dell gets the CLARiiON. EMC taking over Data General was a big boo boo, the boys and girls in Burtonville reckon.
Nor is there anything new about EMC's vaunted "move to software" – course HP flogged EMC Symmetrix between 1995 to 1999 and has been saying it's moving to software all through that time.
Yes. We well remember being outside Grand Central Station with HP a few years ago when they dumped EMC and the poor lads and lasses at EMC in the UK suddenly had their swipe and access codes to HP premises stopped, without notice.
Widesky, reckons HPQ Storage, is a cunning EMC plan to mix platforms between storage competitiors but the trouble is that ex-Compaq, Sun and HDS can't make it work. Sun has quit the strategic alliance, HDS and EMC are in litigation, and ex-Compaq has more or less said: "bugger WideSky".
EMC might only do just over $5 billion in their current year, the HP Fudsters reckon.
Still, where would HP be without Hitachi Data Systems (HDS). Read on...
Big Blue – boo hoo While Big Blue's Shark is wresting back market share from EMC at the big tin end, it's still struggling to be a storage firm, the HP Fudsters reckon.
First of all, claims HP, IBM's mid range storage offerings come from LSI and Storagetek is LSI's favourite partner. Nor is Shark as good as the XP512, says Mandy-Rice Burton, and not even as good as EMC's Symmetrix, being built with AIX and bin tin arrays with dual quad RS/6000 app servers and only 347MB write cache. It only uses RAID-5, apparently.
And HPQ reckons it uses SSA on the ass-end. Despite the fact that all prelates and palatinates bow to SSA, apparently only Big Blue uses and makes such disks.
And Big Blue flogging off its HDD drive biz to Hitachi is just the thin end of the wedge. It got out of that biz cos it was losing money and now its storage will be much more expensive, the Fudsters reckon.
The HP Fudsters think Big Blue will only sell their high end and midrange storage into IBM only shops.
Dell – fsking h*ll Dell is a box shifter without peer, reckon the girls and guys in Burtonville, and its storage is so cheap that it would drown out a 10,000-bird flock of canaries. Unlike HP, it don't spend anything on R&D, the custom chips storage needs, nor software.
CLARiiON is Dell's only way out, even though in the last three years Mikey D bought Convergenet, intended to propel Dell into the thick of the storage wars. But Convergenet warriors appeared to wear woad for a while and wave sticks with nails embedded in them around for 18 months and then all the staff departed for wars new, the HP Fudsters reckon.
Dell now markets, distributes, supports and even makes CLARiiON with only R&D left. Dell won't do the R&D for the CLARiiON range, the HP Fudsters reckon, so who the heck will?
Sun, Sun – not much fun According to Burtonville, a small village which has the Porcupine as its local hostelry, HPQ doesn't want to kick the Sun folk while they're down, probably because the CEO, Carleton Fiorina, is a caring sharing granny.
Sun has seen its storage revenues drop from $2.5 billion in 2000 to $1 billion in 2001.
The Sun storage gravy train is truly derailed, reckon the HP Fudsters.
The A7000, claims HP, doesn't work after two years even though it's supposed to be the jewel in Scott McNealy's storage teeth.
And Sun now flogs the HDS 9660, the Hitachi Data prod that HP does too. But HP OEMs it, while SUn simply resells it. [Does that mean putting a "Diversity" badge on the front? Ed.]
That means the storage engineers aren't doing anything very much and HPQ Fudsters reckon the Sun-HDS relationship is close to setting.
Then there's the departures like Zander, Hamley, Lehman and Shoemaker to consider. [Haven't you had some departures of your own HP, Ed?]
Analysts – up their bottom Wow. This is brave. HPQ Fudsters say analysts can't tell the future any better than anyone else, but apparently the prevailing view in Burtonville is that folk working selling storage know a little more about the market than any analyst ever could.
Check out this Burtonism: "If the HPQ merger turns out to be a success, the analysts will all claim they supported it right from the beginning."
Hacks FAQs They're just an irritating boil on the body corporate... µ
HPQ SAID it had named Bob Schultz VP of the HP Network Storage Solutions marketing team. They blagged Mr Schultz from Adaptec, but before that he worked for Compaq. |