To: cfoe who wrote (25509 ) 8/12/2002 6:25:43 PM From: Neeka Respond to of 196660 Sprint PCS adjusts price plan to match competition CHICAGO, Aug 12 (Reuters) - Sprint PCS Group (NYSE:PCS - News), the nation's No. 4 wireless telephone company, on Monday said it changed its entry-level price plan over the weekend to match its competitors in a bid to win back market share. Sprint PCS, a unit of Sprint Corp. (NYSE:FON - News), said it now offers 300 voice minutes for weekday use and 3,200 minutes for night and weekend use for $34.99. Customers can use their phones anywhere on its national network. The company's previous plan of 200 weekday minutes and 3,300 night and weekend minutes for $34.99 offered 100 fewer weekday minutes than the similarly priced plans of competitors. "It's a recognition that they'd lost market share in the second quarter," William Benton, wireless analyst with William Blair & Co., said. "I think (entry level plans) is where a lot of the incremental customers are going to be coming from." Weekday minutes are more valuable than night and weekend minutes because consumers tend to use their phones most during that period. Companies like to limit weekday minute usage to control traffic on their networks. Overland Park, Kansas-based Sprint PCS was seen by analysts to have lost market share in the second quarter to Verizon Wireless, the nation's No. 1 telephone operator, which launched a new national price plan in February. Verizon Wireless is a joint venture between Verizon Communications (NYSE:VZ - News) and Britain's Vodafone Group (London:VOD.L - News). Sprint PCS added 308,000 customers to its total subscriber base in the second quarter compared with analysts' initial expectations of about 700,000 to 750,000. During the same period, Verizon Wireless's total customers rose by 723,000, more than double analysts' estimates. Analysts had blamed the lower-than-expected quarterly results on Sprint PCS's refusal to introduce a competitive entry-level price plan. Price competition has intensified in the industry, which is experiencing a dramatic slowdown in subscriber growth after years of heady gains. The top three wireless operators, including Verizon Wireless, Cingular Wireless (NYSE:BLS - News; NYSE:SBC - News) and AT&T Wireless Services Inc. (NYSE:AWE - News), had introduced new price plans earlier this year offering more minutes or a wider coverage area. Sprint PCS also said it added a service plan for $64.99 over the weekend, which includes 750 daytime minutes and 5,750 night and weekend minutes. Shares of Sprint PCS closed off 23 cents or 5.2 percent to $4.18 on the New York Stock Exchange. biz.yahoo.com